In this podcast episode, join special guest Brent Dykes, Chief Data Storyteller at AnalyticsHero , and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Data Storytelling.Here’s what they talked about:What is the po

Why UX Event Tagging is Dead As We Know It with Daniel Bashari @Convizit

Sep 23rd, 2022 23m 22s

In this podcast episode, join special guest Daniel at Convizit, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Why UX Event Tagging is Dead As We Know It.Here’s what they talked about:What is the purpose of U

Onboarding Processes Ownership | With Emilia Korczynska @Userpilot

Aug 11th, 2022 45m 7s

In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes OwnershipHere’s what they talked about:Who ow

Messaging and positioning for SaaS - how to get it right with data | With Peep Laja

Jun 22nd, 2022 25m 44s

In this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.Here’s

On how customer-led growth supports any-led strategies | With Georgiana Laudi

Jun 1st, 2022 36m 27s

In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it play

How to stop repeating your user research & experimentation mistakes | With Andrew Michael

May 11th, 2022 29m 46s

In this podcast episode, join special guest Andrew Michael, CEO of Avrio, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into user research and experimentation.

Why being data-driven is key to proactive customer success | With Philipp Wolf of Custify

Feb 16th, 2022 27m 5s

How to empower your customer success team to improve customer experience.In this week’s episode, join special guest Philipp Wolf, Founder of Custify, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into proactive c

Onboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal

Dec 16th, 2021 22m 45s

In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:Ramli John, Director of Training Managing Di

Marketing attribution: The role of data to get it right | With Scott Desgrosseilliers of Wicked Reports

Jun 30th, 2021 38m 43s

In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Scott Desgrosseilliers, CEO of Wicked Reports, as they discuss marketing attribution: why it

Why companies fail to use their data and how to change that | With Ruben Ugarte

Jun 16th, 2021 35m 7s

In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Ruben Ugarte, Author of The Data Mirage, as they discuss the biggest misconceptions surroundi

The rise of server-side tracking and its impact on advertising | With Greg Brunk of MetaRouter

Jun 2nd, 2021 25m 58s

The advent of a cookieless world is upon us and every business that relies on online advertising in any form will be affected by it. Third-party cookies are going away from the Chrome browser whereas Safari and Firefox disable them by default.

How sales pros at PLG companies can become data-led | With Tim Geisenheimer of Correlated

May 19th, 2021 28m 13s

A lot of folks consider embracing Product-led Growth or PLG as a move towards shunning sales but that couldn’t be further from the truth. While PLG has managed to become front and center in strategy meetings and presentations, Sales is still th

The modern data stack for growth: Why every company needs it

May 5th, 2021 28m 55s

What is a modern data stack? Well, depends on whom you're asking. Ask a Head of Data or any data practitioner like an analyst, engineer, or scientist and they are likely to swear by Fivetran or Stitch for ingestion, Snowflake or BigQuery for wa

Web analytics vs product analytics and the data that powers each of them | With Patrick Thompson of Iteratively

Apr 21st, 2021 28m 25s

Web analytics helps understand the sources from where people land on your website and how they navigate through the different pages. Product analytics helps understand how users interact with your product. It tells you what actions or events us

Data Tracking: How to build a tracking strategy for your customer data

Apr 8th, 2021 32m 14s

Tracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and docume

How to build a single source of truth for your customer data | With Tejas Manohar of Hightouch

Mar 25th, 2021 33m 59s

The single source of truth for customer data refers to a software system that is able to store data generated across multiple customer touchpoints in a structured manner. In practice, a source of truth can be a Customer Data Platform such as mP

Data democratization: What it really is and how it impacts team alignment

Mar 11th, 2021 30m 26s

Data democratization is the ongoing process of enabling everybody in an organization, irrespective of their technical know-how, to work with data, feel comfortable talking about data, and as a result, make data-led decisions. In this episode,

Lifecycle emails: How to measure their impact on the customer journey

Feb 22nd, 2021 37m 17s

Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the spec

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