In this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.

Here’s what they talked about:

• Why product roles should care about messaging and positioning;
• Strategies for improving messaging and positioning;
• What good messaging looks like;
• Questions you should be asking when testing messaging;
• How long it takes to start seeing results from improved messaging.