Tracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and documenting it in a tracking plan is the first step before implementing any analytics or engagement solution. 

In this episode, hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy talk about:  

• How do you decide what customer data to track?
• What is a data tracking plan and how do you build it?
• What are the risks of not creating a data tracking plan at all?

Next steps: 

• Read the definitive guide on creating a data tracking plan
• Get the ultimate tracking plan template
• See how to build your Data Tracking Plan