Web analytics helps understand the sources from where people land on your website and how they navigate through the different pages.
Product analytics helps understand how users interact with your product. It tells you what actions or events users perform, or for that matter, don’t perform once they are inside your product.

In this episode of The Data-led Professional podcast,  Patrick Thompson, Co-founder of Iteratively — a data collection tool — joined hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy to talk about:  

• What is the difference between web analytics and product analytics?
• Why do you need both web analytics and product analytics?
• How should you go about planning your data collection for analytics?

Next steps: 

• Read the DLA definitive guide on deciding what data to track
• Read Iteratively's fundamental guide on product analytics
• Learn how to setup your product analytics