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Chris Book
Mayhem to MeasurementEpisodes
Chris Book
Mayhem to Measurement
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Episodes of Mayhem to Measurement
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The boys kick off 2019 in fine fashion, with a live recording at AZIMA's January event. They walk through what to look out for in your 2019 analytics program, and answer some wonderful audience questions. Plus, they provide a behind-the-scenes
Hey guys. Chris Book here. On this week's show, we're going to get to know one of the smartest minds here is - and one heck of a nice guy. The one and only Chris Sietsema. We'll learn some fun facts about him and he'll share a bit about his per
It's that time of the year. As we turn the page on a successful 2018, it's time to look toward 2019. Heading into the year, Chris and Chris discuss some of the goals for 2019, and show you how to make some resolutions for your analytics career
We always say that brevity is next to godliness. But do you know what else is? Order. Without good organization, your analytics program will be in a constant state of confusion. Perhaps more importantly, the exercises we discuss, will help you
Is there a right personality type for an analyst? Probably not. But that doesn't mean that personality isn't vitally important as you look for meaningful insights. We'll walk you through how to use your personality type's strengths to be a bett
Each and every analyst will find themselves in the same place at some point: an analytics rut. It's a dreadful place where numbers on a page all seemingly run together, and the insights that so magically sprang to life before, now lay dormant.
Well...this is awkward. In this week's episode, we change things up a bit. Instead of discussing deep and intriguing analytics issues, we're going to put one of our very own under the microscope. Chris Sietsema will do his best Barbara Walters,
As video consumption becomes more prevalent (yes, it's still growing), analysts need to be on top of the content their organizations are creating and ensuring that time and money are being spent in the right way. We'll walk you through how to i
Do you use correlations in your analysis? Think they're scary? You're alone, but odds are, you're probably using correlation studies right now and don't even know it. Having a good understanding of how to use correlation studies, knowing what t
On this week's show, Chris and Chris dive into the world of nonprofits. Just because an organization isn't for profit doesn't mean that they don't need to pay attention to analytics. In fact, the wide variety of audiences that nonprofits serve
Having spent a significant amount of time working in and with agencies, Chris and Chris have a tremendous understanding of the agency business and what it takes to be successful. When it comes to data, however, a lot of agencies miss the boat.
In this episode, Chris and Chris are joined by a hugely special guest and long-time friend: Jay Baer. Jay is a massive figure in marketing, and along with founding several multi-million dollar businesses, he's also a 6 time NYT bestselling auth
New tools are everywhere. Staying on top of them can be a challenge. Knowing when to look for new tools, how to effectively source and procure them, and how to implement into your operations is a vital skills for all professionals. We'll show y
Email doesn't get nearly enough love. Perhaps that's because it's quite misunderstood as a marketing channel. This week we'll talk about why email is such a vital tool for all markets, provide insight into how to properly employ it for your org
Do you know what attribution modeling is? Chances are that you've seen a lot of headlines about it, but aren't quite sure what it is and how it applies to you. We'll help change that, because you MUST understand how to effectively use attributi
Dashboards are having their moment, and why shouldn't they? They're colorful, show data in new and interesting ways, and bring multiple data sources together. But like any tool, the come with significant drawbacks if you don't properly put them
This week's show focuses on the higher education space. Higher Ed is a unique industry that creates some unique needs for marketers and analysts. We'll explore what makes it unique, and give you tips and tricks to be successful. You can get in
This week we shift gears to focus in on the hospitality industry, showing how and why analytics is key to success in that line of business. Even if you don't work in the hospitality industry, you'll take tons of tips away from this episode that
Analytics is hard. Strategy is hard. Combining the two is even harder. But the key to putting them all together in a way that moves your company forward is simplicity. We're fortunate to have Adam Pierno, Chief Strategy Officer at Santy in stud
Today we dive into the constantly evolving world of SEO, as we look at how we can use data to improve our organic search efforts. Staying on top of SEO can be an arduous task, with algorithms constantly changing. With a fundamentally sound appr
We'll take a lighthearted turn this week. Love 'em or hate 'em, it's hard to escape buzzwords in a business setting. That's especially the case when dealing with data. This week we welcome Brian Renner to the show. Brian has compiled a world cl
This week we welcome Gary Angel, CEO & Co-Founder of Digital Mortar to the show. Gary is a legend in the digital analytics field, and his current company, Digital Mortar, has created a product to provide incredible insights to businesses that o
This week is all about you, yes you. We opened up the Mayhem to Measurement mail bag and answered some of your questions. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also ema
You most likely received a bit of a scare when Google emailed you a lengthy email about European legislation around data collection. We'll walk you through what you need to know, show you how and why your full company needs to be working throug
This week, we're joined by the patriarch of the analytics industry. His roots in analytics go back to the early 90s. He's an internationally recognized author, consultant, and speaker, whose credits include creating the e-Metrics Summit and co-
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