You most likely received a bit of a scare when Google emailed you a lengthy email about European legislation around data collection. We'll walk you through what you need to know, show you how and why your full company needs to be working through this, and how to stay on the right side of the law. Plus, we discuss waffle fries. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.