This week, we're joined by the patriarch of the analytics industry. His roots in analytics go back to the early 90s. He's an internationally recognized author, consultant, and speaker, whose credits include creating the e-Metrics Summit and co-founding the Digital Analytics Association. If that's not enough, he's perhaps the nicest person you'll ever meet. 

You can in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected]

Thanks to Metrics Agency for sponsoring Mayhem to Measurement. To learn more about how Metrics Agency can help you, visit MetricsAgency.com.