On this week's show, Chris and Chris dive into the world of nonprofits. Just because an organization isn't for profit doesn't mean that they don't need to pay attention to analytics. In fact, the wide variety of audiences that nonprofits serve places a significant analytics burden on organizations to ensure that they are delivering the right content to the right audience members at the right time. 

The guys will show you how to approach data within a nonprofit environment, how to segment KPIs, and break down additional considerations to keep your organization thriving and supporting those that matter to you.

You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at [email protected].