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Marketing Impact
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Dave Jackson from The School of Podcasting is on to talk monetization of podcasts. We go through all possible methods of how to make money with a podcast including having a subscription model, donations, advertising, and affiliate marketing. Da
Corey Walker, author of Instagram for Dummies is on to discuss how real estate agents can use advertising to increase leads from Instagram. We talk about why you need to use digital marketing, specifically why paying for advertising on social m
Marketing Impact podcast welcomes Press Jockey founder Cahill Camden on the show to discuss press quotes as part of your digital marketing plan. We discuss why media outreach and press quotes are still important for marketing, the value of pres
Hollywood Publicist Michael Levine joins us to discuss his book Broken Windows, Broken Business. We discuss the broken windows theory and how it applies to business. Levine discusses the importance of employees and how they can make or break
Jacqueline Jensen is on to discuss the use of infographics in marketing. We debunk the myths of infographics such as the cost being too significant and the difficulty to create them (both untrue). We also discuss the best ways to use infographi
This episode of Marketing Impact discusses the complicated guidelines known as “notability.” If you have ever had an article rejected by Wikipedia, odds are that you heard this term used. Notability is what you need to qualify for inclusion o
Andrew Fischer, co-founder of Choozle, is on this episode of the Marketing Impact podcast to discuss ad fraud. We learn exactly what ad fraud is, some of its common misconceptions, and proactive steps you cantake to help reduce fraud.
Seth Rand is back on this episode of the Marketing Impact podcast to discuss the differences between B2B and e-commerce. Find out the difference between B2B and e-commerce sites and how marketing strategiesdiffer for each. We talk about cho
Michael Srour and Mandy Ng from Cracked.com are on this episode of the Marketing Impact podcast to discuss branded content. Find out how the most visited humor website in the world (over 300 million page views permonth) approaches branded c
Influencer marketing is one of the hottest topics in marketing today. Byutilizing someone's influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product o
You’re on LinkedIn. Now what? Darren Kurilko from LinkedIn Lead Ninja is on this episode of the Marketing Impact podcast to discuss how to best utilize your connections on LinkedIn. Find out prospecting methods such as connection requests, I
Debbie Qaqish is on this episode of the Marketing Impact to discuss revenue marketing, the process of obtaining a measurable return from your marketing efforts. As a coiner of the phrase, Qaqish explains how sales and marketing are becoming
Tom Schwab is on this episode of the Marketing Impact podcast to discusshow to market yourself through podcast interviews. We discuss how to find and land interviews on popular podcasts as well as what to prepare for when going on a show. F
TomTreanor from Wrike is on this episode of the Marketing Impact podcast to discuss content marketing for startups. Regardless if you are just launching a small business or coming out of a startup accelerator in Silicon Valley, you must em
Professor Ari Lightman from the Heinz College at Carnegie Mellon University joins me on the Marketing Impact podcast to make sense of theterm "big data." He gives us an overview of big data and how it is being used by marketers. We also dis
Marla Schimke and Chris Maly from Zumobijoin me on this episode of the Marketing Impact podcast to discuss mobile content marketing. We go over the basics of mobile content marketing and how it should fit into your marketing strategy. We al
SethRand is on this episode of the Marketing Impact podcast to discuss corporate social responsibility (CSR). Find out the importance of CSR and how to use your team to determine various causes to support. We alsodiscuss how to implement
In this episode of the Marketing Impact podcast, I discuss the three main areas of Wikipedia that can be used by marketers. Learn how to findopportunities within Wikipedia to help gain more exposure. I discuss article creation, backlinks, a
Entrepreneur, speaker, and social network specialist Jason Baudendistel on on this episode of Marketing Impact podcast to discuss how to evaluate your marketing strategy. We discuss how to tell when you are having issues with your marketing
Louis Bedigian and I discuss the right and wrong ways to pitch journalists on this episode of the Marketing Impact podcast. Louis is a freelance writer and journalist who has spent his career both pitching and receiving pitches for media cov
Gail Gardner from GrowMap.com is on this episode of the Marketing Impactpodcast to discuss blogging for small businesses. We discuss the benefits of blogging as well as the things you need to get started. Gailgives advice on best practices
Joe Putnam from iSpionage joins me again on the Marketing Impact podcast. Previously we discussed the nuts and bolts of PPC advertising.This episode dives deeper into pay-per-click as we examine two of the largest platforms - Google Adwords
Kerry Heaps from Strictly Marketing Magazine is on this episode of the Marketing Impact podcast covering tips on how to get more media coverage. We talk about the importance of media, the 5 things you need before you get started, and how to
Zurriane Bennett is on this episode of the Marketing Impact podcast to discuss the "6 P's of Networking." Zurriane talks about how networking should focus on people and connections as opposed to sales. The common element of the 6 P's is that
LinkedIn influencer Loribeth Pierson is on this episode of Marketing Impact podcast to discuss ways you can increase leads with LinkedIn. We talk about why professionals use LinkedIn, site demographics, LinkedIn Pulse, cost(s), and various a
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