This episode of Marketing Impact discusses the complicated guidelines known as “notability.” If you have ever had an article rejected by Wikipedia, odds are that you heard this term used. Notability is what you need to qualify for inclusion on the site. There are strict guidelines for notability but they are easy to understand when broken down into the three main elements (1) significant coverage (2) in reliable sources (3) independent of the topic. This podcast goes through the process of determining notability and the minimum you will need if you plan to post a Wikipedia page for yourself or a client. Understanding Wikipedia notability can make the difference between having a page that that remains static in Wikipedia and one that is quickly deleted.