Kerry Heaps from Strictly Marketing Magazine is on this episode of the Marketing Impact podcast covering tips on how to get more media coverage. We talk about the importance of media, the 5 things you need before you get started, and how to find outlets to pitch. Although I have pitched media outlets for years, Kerry was able to teach me more in50 minutes that I had ever known about the subject. She also provides examples of how "to" and "not to" pitch media outlets.