Understanding Big Data with Ari Lightman - Marketing Impact Podcast Episode 30
Released Friday, 4th March 2016
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Understanding Big Data with Ari Lightman - Marketing Impact Podcast Episode 30
Understanding Big Data with Ari Lightman - Marketing Impact Podcast Episode 30
Friday, 4th March 2016
Good episode? Give it some love!
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Professor Ari Lightman from the Heinz College at Carnegie Mellon University joins me on the Marketing Impact podcast to make sense of theterm "big data." He gives us an overview of big data and how it is being used by marketers. We also discuss how "small" businesses can use "big" data and provide examples of how it is collected and analyzed.
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Marketing Impact
Marketing Impact is your go-to podcast for all things marketing. From social media to content marketing, thought leaders share their wisdom to help you succeed in your marketing efforts. Marketing Impact is hosted by Mike Wood, an online marketer and professional Wikipedia editor. He is a thought leader in the field of marketing and has been featured in or provided expert quotes for publications such as the Business Insider, Business News Daily, Time Magazine, The Atlantic, International Business Times, and more.Join Podchaser to...
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