Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability wil

Starting a Successful Employee Advocacy Program with Karin Aviles

Nov 8th, 2018 29m 53s

Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be tru

Benefits of Being Advocates with Steven Dickens

Oct 25th, 2018 33m 28s

Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards su

Benefits of Being Advocates with Sameena Kluck

Oct 11th, 2018 30m 34s

The old world of law firms establishing decades-long relationships with clients who pay whatever invoice is sent and send repeat business to their long-trusted outside counsel is over. Today, competition for corporations’ work is stiffer than e

Making an Internal Change In Your Organization with Donald Jones

Sep 27th, 2018 30m 51s

At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defe

Making an Internal Change In Your Organization with Henry Bruce

Sep 13th, 2018 27m 57s

Company rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market

Making an Internal Change In Your Organization with Brent Korte

Aug 30th, 2018 32m 11s

More than ever marketing organizations are taking on the responsibility to help companies innovate. Often, that requires transformation of capabilities within their organizations. From the digital imperative to mining deep insights and analytic

Incorporating Employee Advocacy in Your Content Marketing Strategy with Michelle LeBlanc

Aug 16th, 2018 24m 55s

In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, an

Incorporating Employee Advocacy in Your Content Marketing Strategy with Casey Hall

Aug 2nd, 2018 30m 12s

While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant

Developing a Global Amplification Strategy that Embraces Regional Differences

Jul 19th, 2018 33m 44s

The more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread

Make It Easy for Employees to Share and Promote Their Stories

Jul 5th, 2018 24m 47s

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been t

Best Practices for Involving Employees in Social Media

Jun 21st, 2018 24m 23s

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as

What is Holding Your Team Back From Being Your Biggest Advocates

Jun 7th, 2018 22m 33s

LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of Th

AMPlify 2018: Past Attendees Discuss The Biggest Lessons Learned

May 21st, 2018

On a special episode of AMPlify, this week host Glenn Gaudet is joined by Sally Anne Kaminski and Karin Aviles. As past attendees and speakers at the AMPlify Conference, both Sally Anne and Karin have insider knowledge as to why AMPlify is the

Finding Passion and Purpose as an Employee with Employee Advocacy

May 11th, 2018 22m 46s

You might be wondering if an employee advocacy program is right for you. What if your company doesn’t allow employees to use social media? Or even invest time in it for promotional purposes? Our guest today encountered both of these road blocks

A Fresh Perspective on Employee Advocacy

Apr 26th, 2018 23m 8s

Every good marketing strategy needs a little bit of everything, knit together with purpose. Employee advocacy is just one of those tools that can bring new purpose and drive to your companies marketing efforts. Kelsey Kruzel, Social Media Manag

Empowering Your Front Line Through Socialization, Education and Training

Apr 12th, 2018 23m 28s

Consistency is a key aspect of everything you do in your business. At the corporate level, you have to be sure your messaging is consistent in every department but especially at the front lines. On this episode host Glenn Gaudet chats with He

Transformation Starts at Home

Mar 27th, 2018 25m 22s

Implementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort. Brent Korte, Chief Marketing Officer at Ameritas, kno

Overcoming Cultural Boundaries with Employee Advocacy

Mar 6th, 2018 24m 45s

When it comes to marketing your brand across cultural boundaries the road can be a bumpy one. Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully

Relationships, Story and Engagement

Feb 19th, 2018 22m 36s

Scott Bardell has been a consistent innovator in the public relations and marketing space. As the President and Founder of Idea Grove he helps his clients reach media and buyers by pushing the envelope through the power of employee advocacy.

Empower Your Internal Advocates

Feb 5th, 2018 32m 8s

Do you employees know where to easily find your corporate social media policy and general posting guidelines? In this speech from the 2017 AMPlify event, Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you

What it Takes to Cut Through the Noise So You Get Heard

Jan 23rd, 2018 30m 15s

Does your content stand out in a crowd? Or is it lost in a sea of sameness despite implementing an employee advocacy program. It isn't enough to put the content out there in the hopes that people will find it. You have to deliver the right c

Employee Advocacy in a Privacy Driven World

Jan 1st, 2018 28m 42s

Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are

The 'Why' Behind Employee Advocacy's Rapid Growth

Dec 18th, 2017 27m 25s

Employee advocacy is on the rise. But what does that mean for companies like yours and how will it transform the way you work? On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Con

5 Tools to Turn Traffic into Leads

Dec 4th, 2017 35m 24s

So you have an employee advocacy program. Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more. What next? What do you do with that traffic so that it has a value add beyo