LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. In her discussion with host Glenn Gaudet she shares insights from the Employee Advocacy Impact Study her company conducted and how she has put what she learned into practice in her business.