Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to here from their fountain of knowledge rather than the company push based Twitter id. In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you.

What You’ll Learn:

· Hints and tips from an SME who is not a marketer or a social media lead

· How IBM is driving social media advocacy platforms to drive top line revenue

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Connect with Steven on LinkedIn.