Localogy
This Week in LocalEpisodes
Episodes of This Week in Local
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In E81, we dive into Amazon's latest moves in the local advertising space. Co-host Mike Boland breaks down Amazon's pilot program for its sponsored display ads, revealing how it's expanding beyond traditional product advertising to include loc
In E80, SOCi's Damian Rollinson explains why direct optimization on core platforms like Google, Bing, Apple Maps, Yelp, and Facebook is now more critical than ever for local businesses.We explore the importance of long tail syndication in loca
In E79, David Shim shares his journey from founding Placed, to leading Foursquare as CEO, and now pioneering AI-driven solutions for online meetings with Read AI.Whether you're an entrepreneur, tech enthusiast, or just curious about the digita
In E78, host Charles Laughlin is joined by James Morse, SVP of Product at BrandMuscle and they discuss the unique challenges and strategies involved in marketing within the beverage alcohol industry, highlighting the historical context and mode
In E77, we share another highlight from Localogy’s recent L24 conference in Arlington, Texas. Our colleague Dan Hight sat down with Dave Rivera of Vistar Media to learn what’s new in Digital Out of Home advertising. What resulted was a very en
In E76, we share one of the key moments from Localogy’s recent L24 conference in Arlington, Texas. In April on the morning of the conference’s second day, Localogy analyst Charles Laughlin sat down with Joe to discuss leadership and managing th
In E75, Localogy analyst Mike Boland talks about automating the art of campaign management with Lasso Media Founder (and local search vet) Mike Wilson.This conversation about local search’s transformation by automation will have veterans noddi
In E74, Localogy analyst Mike Boland welcomes SOCi Director of Market Insight Damian Rollison, a research whiz whom Mike anoints as an honorary lifetime member of the local search analyst community. Enjoy this geeky yet breezy conversation abo
In E73, co-hosts Mike Boland and Charles Laughlin talk about Apple’s moves to make it even easier for small businesses to control how they appear on Apple Maps via Apple Business Connect. As Mike puts it, Apple’s efforts to make it easier for
In E72, co-hosts Mike Boland and Charles Laughlin discuss the state of Threads. This is the Meta app (joined at the hip with Instagram) that emerged last year as a text-based social network. And as an alternative for those who could not abide E
For E71, co-hosts Mike Boland and Charles Laughlin discuss the emerging new normal of how tech startups are being organized.This new normal involves a hyper-lean mindset among founders who now build with much smaller teams, outsource a lot mor
In E70, co-hosts Mike Boland and Charles Laughlin discuss one of the most talked about startups in the Localogy-verse – Howard Lerman’s Ro.am. Specifically, co-host Mike Boland gives a download on his test drive of the Roam UX. And given Mike’
For E69, co-hosts Mike Boland and Charles Laughlin shared highlights and insights from the recently completed L24 event in Arlington, Texas.L24 wasn't 100% AI-focused. Yet it was a key theme. Mike noted how practical the conversation around AI
In E68, co-hosts Mike Boland and Charles Laughlin talk about how AI may disrupt yet another career ambition – becoming a professional influencer. The analysts cite data showing that about half of GenZ’s say they would enjoy a career sunning po
In E67, co-hosts Mike Boland and Charles Laughlin Talk about TikTok’s effort to stave off elimination in the U.S. by citing its formidable economic impact, particularly among small businesses. The U.S. House has already passed a TikTok ban. An
In this Episode of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from Read.ai’s recent $21 million Series A funding round. The analysts agreed that the round is a good sign that VCs are out the
This Episode of Localogy’s This Week in Local features a rundown on an interesting new move in retail media, one of the current hottest trends in local. Co-hosts Mike Boland and Charles Laughlin kick around the significance of retail giant Wal
In E64, co-hosts Mike Boland and Charles Laughlin dive into the European Union’s Digital Marketing Act and what it could mean for Apple, Alphabet (e.g., Google), and Meta (e.g., Facebook, Instagram).The Act “requires companies to give users an
In E63, co-hosts Mike Boland and Charles Laughlin discuss the recent news from Uberall.Uberall co-founder and CEO Florian Hübner will pass the CEO baton and take over as President. It's all about strategic positioning.In some cases, the found
In E62, host Mike Boland sits with Bluehost's Senior Director of Product Management, Chris VanoverEarlier this month Bluehost launched Bluehost Cloud, bringing its customers into the world of cloud hosting – an advanced form of web hosting tha
In E61, co-hosts Mike Boland and Charles Laughlin discuss Chatmeter’s latest innovation: Risk Monitoring. This groundbreaking AI technology scans reviews and social media to pinpoint potential crises before they escalate.Chatmeter's Risk Moni
In E60, co-hosts Mike Boland and Charles Laughlin debate the merits of a new experiment from Google that applied AI to a common pain point. Mke describes how Google has rolled out “Talk to a Live Rep” which uses AI to address a common consumer
In E59 of This Week in Local, Mike Boland welcomes Dan Hight to do a deep but efficient dive into all things location and location intelligence. Not to mention adjacent and highly consequential issues like privacy, digital out of home, and re
In E58, Localogy senior analysts look at developments of interest to those following big tech, spatial computing, and finance. Mike begins by sharing his take on what it means for TikTok to develop an app native to the new Apple Vision Pro. C
In E57, Localogy analysts look at platform paywall abandonment and one-person unicorns. We begin with Mike sharing a brewing trend of content platforms abandoning paywalls as consumers appear to signal a willingness to view ads in exchange fo
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