In E67, co-hosts Mike Boland and Charles Laughlin Talk about TikTok’s effort to stave off elimination in the U.S. by citing its formidable economic impact, particularly among small businesses. 

The U.S. House has already passed a TikTok ban. And the measure awaits Senate approval.  The main driver of the movement to ban the popular platform is national security concerns stemming from TikTok’s ownership by ByteDance, a Chinese company. 

In the meantime, TikTok’s lobbying efforts are focused on something the analysts describe as “Apple Pie” to dissuade American lawmakers from following through on the ban effort. That is the fortunes of American small businesses. According to TikTok’s “Economic Impact Report 2024”, the video platform drove about $15 billion in revenue for U.S. SMBs in 2023. 

The analysts debate whether this tack will work for TikTok. 

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