In this podcast, we talk with Roger Dooley. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books

Attention and Memory, a session with Prof. Richard Silberstein

Mar 14th, 2022 44m 6s

In this podcast, we talk with Prof. Richard Silberstein. He is the founder and Chairman of Neuro-Insight, a consumer neuroscience company. Richard has had a long and distinguished career at the Swinburne University of Technology, spanning forty

Attention: what makes a good online video ad, with Ingrid Nieuwenhuis PhD (former Facebook / Nielsen)

Jun 22nd, 2021 30m

In this episode of the attention podcast, we talk with Ingrid Nieuwenhuis Ph.D., about what makes an excellent online video ad.We briefly cover how the brain processes work and how we process information and decide what to keep and what to disc

CMO talk host Klaas Weima on the practical use of attention in day to day marketing

Jun 10th, 2021 41m 50s

In this episode, we talk with Klaas Weima, entrepreneur and host of the CMO Talk podcast.We talk about whether knowledge of attention actually gets applied in a marketeers day to day life. In addition to his well-known podcast, Klaas runs Energ

Machine Learning and Attention with Coert van Gemeren PhD

Dec 13th, 2020 43m 17s

With Coert, we cover the topic of Artificial Intelligence and Computer Vision in relation to attention. Can we make "machines see?"There are a lot of things computers do much better than humans, and vice versa. Computers are better at recording

Attention and Ads with Ingrid Nieuwenhuis PhD

Dec 6th, 2020 48m 28s

In this episode I talk to dr. Ingrid Nieuwenhuis. She is the Head of Science at Alpha.One. She has a PhD in Neuroscience and worked as a postdoctoral researcher at the University of California, Berkeley. After that, she applied her neuroscience

Attention and Neuromarketing with Prof.dr. Ale Smidts from RSM @ Erasmus University

Nov 27th, 2020 39m 40s

In this episode of the Attention Podcast we dive into Neuromarketing.Starting by discussing the history and the development of the field. We define what are good methods (EEG,fMRI) when they should be applied and how these relate to consumer re

An Introduction to Attention with Neuroscientist Alessandra Nostro PhD

Nov 17th, 2020 46m 31s

What is attention from a brain's perspective?How does it work? How do we steer it? And does it have a will of its own?The attention of a cat and 10 things Alessandra thinks you should know about attention. Enjoy. Conrad Questions? Feedback? Do

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