In this episode of the attention podcast, we talk with Ingrid Nieuwenhuis Ph.D., about what makes an excellent online video ad.

We briefly cover how the brain processes work and how we process information and decide what to keep and what to discard.

We then translate that to the world of online video ads. Ingrid shares what she has learned as a researcher and why for instance, online, it is a good idea to start right away by showing your logo. And how things are different for online video vs. TV ads. And what tests have shown to work well.

I hope you enjoy it.