In this podcast, we talk with Roger Dooley. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. In this episode we talk about his book Friction and its main ideas. Als we also talk about how slippery slides link to customer journeys and his Dog.

You can also check out the Video of this podcast here

https://youtu.be/9fFC5WZqS-Q

Enjoy