Welcome to 'SaaS Simplified,' a podcast to demystify SaaS. With a decade in SaaS Sales, I've developed unique strategies and insights. I've led commercial teams, collaborated closely with Marketing, Product and Design, and built multiple go-to-market strategies. There's no SaaS MBA, but we can learn from successful founders. The podcast serves two purposes. It provides insights into my 3-Pronged-Approach to Sales: Gaining the Benefit of the Doubt, Maintaining Momentum, and Sealing the Deal. It also features interviews with top SaaS industry founders and executives, unveiling their success.