0:00

We got Jordi Ammons. Am I pronouncing that right? Ammons.

0:03

Yeah. Ammons. Yeah. New name. New name. Congratulations,

0:07

by the way. Thank you very much. Grant Rogers, the the first return

0:11

guest back in on Hill Climbers, thank you so much for for

0:15

coming back on. Yeah. I mean, it's,

0:20

man, guys, it's been, what, 4 years since Breakfast Club has

0:23

has launched. When when did you guys launch? It was August of

0:27

was it August of 2020? Yeah. Late 2020. Late 2020.

0:31

Okay. And we paused for a bit, and I feel like the real official start

0:34

was, like, late 2021. Okay. Something like that. Yeah. Alright.

0:38

So not quite 4 years, but but getting there.

0:42

How does it feel to be 4 years into it? Is it does it still

0:44

feel new or what what inning are we in? You know what? I would

0:48

say this year, it's like last year we had perfect

0:52

weather with the rain, no rain for any ride. And then this year

0:55

is we've just not had that same luck. So there's a

0:59

little bit of, I think just logistics that we have to

1:03

deal with more this year than last year. So Yeah. Always learning. Yeah. There's

1:07

less smooth sailing this year. Right. We're in the inning where we're having some

1:10

competition from the weather. Okay. And and why don't we do

1:14

this? Just for, those folks that are not initiated,

1:18

can I I guess, Grant, why don't you give kind of high level just what

1:22

what breakfast club is, and then, obviously, we will go be going into into

1:26

detail moving forward? Yep. It's started as a weekly group

1:30

ride, and it's kind of evolved into this

1:34

team of 30 ride leaders who host, essentially,

1:37

like, a grand fondo style ride every month, and it's once a month now.

1:41

And, we have rides that can approach up to 800 people,

1:45

we have, like, 4 or 5 PACE groups. We have police escorts.

1:49

It's this crazy kind of, like, community event that everyone comes together

1:53

for. So it's turned into, like, this small community to, like, this thing that

1:56

everyone comes together for. And and the vibes are great,

2:00

and, that's part of what makes it so special. Right?

2:04

It's it's super inclusive, and, like you said, there's

2:08

there's something for everyone. It's not just for the, the weekend

2:11

warriors hammering hammering their bike. It's also for the the newcomers.

2:15

Correct. Well, great. And, and, yeah, I guess

2:19

we had we had introduced Grant and Jake Ritter,

2:22

another Breakfast Club cofounder, on the first episode of Hill

2:26

Climbers. So for folks that are, curious about kind of the

2:30

full origin story, check out that episode.

2:34

But for this show, now that we're almost 4 years

2:38

in, we wanted to dig a little bit more into,

2:41

a a third kind of partner, in Breakfast

2:45

Club and and talk about what what Jordi has been up

2:49

to, and and really focus on the the female

2:52

rider demographic, with Breakfast Club and and maybe with Austin too a

2:56

little bit. So, yeah, I guess, Jordy, what's

3:00

your what's your story? How how'd you start riding bikes? Yeah.

3:04

Yeah. How'd I get here? Yeah. Kind of one of one of my favorite questions.

3:06

Yeah. So and it's a good question. So I've been riding

3:10

bikes for about 11 years.

3:14

I started I've been in Austin for about 12 years, started

3:18

riding bikes, you know, from the gun.

3:22

Had Who who got you in? Like, how how did that move out? Yeah. So

3:26

good question. So I actually got into endurance sports, I guess,

3:30

through marathoning. Mhmm. It did a couple of marathons, half marathons. And then,

3:33

of course, next step is, like, this is so monotonous. I need to do a

3:37

triathlon. So did, you know, a couple of half

3:41

Ironmans. Yeah. And so that's kind of how I got

3:44

into the whole biking aspect of it.

3:48

But I mean, for me, it was not it was not such a warm

3:52

welcome just because it's a very male dominated sport.

3:56

It's a very egotistical sport. So I was actually I had lived in

3:59

Dallas for a year and a half, and I got introduced kind of to,

4:03

like, a group ride through my friend's dad. And

4:06

as you know, like, men that have been riding bikes for 40 or 50 years,

4:10

like, they're incredibly strong and powerful, and it was just, like, I

4:14

had no business being there. They didn't want me there, but I kept showing up.

4:18

I would get dropped. I didn't have all the fancy bike gear. And were you

4:22

were you more or less the only woman in that group? Oh, only woman in,

4:25

like, this is formative. Yeah. Junior junior by, like,

4:29

30 years. Wow. So I was in my early twenties

4:33

and it's just, you know, it was the, like, kind of

4:37

baptism by fire. Like, no one's gonna sit down and, like, tell me how to

4:40

do this or tell me how to change a flat. You know, I YouTube

4:44

did. I figured out myself. I figured out the etiquette on my own.

4:48

So fast forward to, I guess, coming back

4:52

to Austin. And set the stage. What year was it? This was

4:56

I was back in Austin in 2015. Okay. Yeah. So I

5:00

did a lot of riding around town, just on my own. I had gone to

5:03

a couple of group rides in town.

5:07

They weren't, like, super welcoming because they all race. There was nothing that is,

5:11

like, a casual ride. There's a couple of older groups in Austin

5:16

that are a little bit more tame, pace wise that, you know, it's just like, okay, this is so I did the majority of my riding

5:22

solo Until,

5:26

actually Justin Siegel, who's one of the other co founders,

5:30

I run with him. I run I ran with him at Raw Running, one of

5:33

the running groups in town. And he had I can't remember if he had texted

5:37

me or posted it on Instagram or something,

5:41

but that's that's how I got introduced. They hosted a ride. I

5:44

showed up, met Grant. I think that was back when, like, I could

5:48

do an 8 there was no 8 group. It was like we all rode together.

5:51

One group. And then, yeah, it was like there was I forget it was you

5:53

and So that so that's when you 2 first met, basically. Yeah. Yeah. It's funny.

5:57

My so there was 1 our 1st breakfast club ride happened,

6:01

and I was not here for it. And so my 1st breakfast club ride was

6:04

the 2nd ride, which is actually Jordy's first breakfast, the ride. So we've done as

6:08

many rides together. Yes. Yeah. That was Yeah. And I love that you guys

6:12

met through Breakfast Club. I I did not did not realize that. I didn't know.

6:15

Yeah. We had, like, kind of decided that we probably met in college. We both

6:18

went to UT. We had overlapping

6:22

friend groups, so I think we crossed paths at some point, but,

6:26

like, formally became like, started a friendship and, you know, at Breakfast

6:29

Club. Yeah. All those you know, it's only been 4 years ago, but it was

6:33

a little longer. It was a ride to, Buda, and we were sitting at that

6:36

coffee shop in Buda, and we're like, oh, nice to meet you. And then brought

6:39

all the way back in. Yeah. Yeah. Awesome. That's happening. Awesome. I love it.

6:43

Yeah. And and, yeah, I think, everyone listening should

6:47

note that your entree into, you know, road

6:51

riding was was not warm and fuzzy. No. And I think and

6:54

and you had done a lot of riding, solo by yourself, which and

6:58

and that same with me. Yeah. I think at this point, we we

7:02

almost take, group riding and, like, breakfast club like

7:05

groups for for granted. Mhmm. It it it was a

7:09

little lonely. It's a lit it's a little bit weird when you're first getting started.

7:12

It's such like a, you know, for me, like, I tried my hand at

7:16

group rides in Austin. It was very clicky and I was just like,

7:20

I'm better off just riding by myself. So, no, it wasn't warm and

7:24

fuzzy. It was a lot of, like, self taught

7:27

education, like, through, like, what do I do? How do I change a flight? What

7:31

if my chain drops? I remember when I was in Dallas riding with those older

7:34

guys, you know, I didn't realize there was a Shava segment coming up,

7:38

and I'm pulling my heart out on the front of the group, and then they

7:41

just bury me and left me for dead. And,

7:45

like, I was just like mark drop ride. Yeah. Yeah. Very hard

7:48

drop ride. Right. So, yeah, my my mom, like, when I

7:52

got she saw me after the ride, and she was like, you look like you've

7:55

been drugged behind a truck for the past 35 miles. And I go, I feel

7:58

I feel that way. Right. Did you feel like the first breakfast of ride

8:01

that, you know, that one that we were on, like, an immediate difference from, like,

8:05

the other? Yeah. I yeah. Absolutely. Because, I mean well, and that's the other

8:09

thing too is, like, you roll up to these rides and you immediately, like, start,

8:12

like, checking out everyone's bikes and everyone has, like, the top of the line

8:16

stuff. And I'm like, okay, my chain's rusty. Like, you know?

8:21

But no, it was very manageable, which I think obviously

8:25

that that's huge, you know, But those Not

8:29

just for me. Yeah. Just for anybody that's, like, wanting something that's approachable. It's

8:32

like, okay. This pace is manageable. It's not as intimidating. I don't

8:36

have to train up to go to a group ride, which I've had, you

8:40

know, that's how I felt, like, back Totally. My first group rides. It it's a

8:43

bit of a ragtag group. Right? You you roll up and people

8:47

have different different bikes, different gear. It's it's

8:50

not it's not all super professional looking, and and that's totally fine.

8:54

Exactly. Yeah. Yeah. Well, that's a that's a great story. Thanks for

8:58

sharing. So, I guess I I

9:02

wanted to ask you about the start of the Braves ride

9:05

and how, how that came about. And I guess maybe

9:09

taking one more step back, your involvement

9:13

with with Breakfast Club becoming a little bit more formalized,

9:17

you know, in a leadership position. Yeah. So,

9:21

Babes kind of culminated on its own. There was a

9:24

smaller group of girls that I actually ran with and

9:28

we all started meeting together, actually

9:31

at Meteors. We have never left. We we left, I think, briefly, but we're we're

9:35

back. But yeah. So there was a small group of my

9:39

running friends that we started riding bikes together, and then it kind of just

9:43

snowballed. And I think, to go way back, I

9:46

think there was at least 1 or 2 from me not Kat. Yes. Yeah. Yeah.

9:50

Exactly. Right. Another Austin favorite, especially for Yeah. A little bit

9:54

far. Yeah. Yeah. So we started,

9:58

kind of, you know, for they were new to it it was the kind of

10:01

the same thing that I was trying to do, like, back when I first started

10:04

riding. They're new to the sport. So they wanna I, you know, I kind of

10:07

took them under my wing and said, okay. Like, I'll I'll ride with you. I

10:11

know some of the routes in Austin. I can I can fix

10:14

minor mechanicals, not anything, like, catastrophic, but,

10:18

so kind of just rules of the road, how how to interact with each other

10:21

on in a group? And so then from there, women's ride on

10:26

the side and then we kind of just merged just,

10:30

women's ride on the side, and then we kind of just merge

10:33

just because there's absolutely a space for it.

10:37

I think that it creates a softer entry point

10:42

for women to come into Breakfast Club just because of the

10:46

safe space. Yeah. And and men need a safe space too, but but a safe

10:49

space for women. Yeah. Well, and it's also like you don't feel like you're being

10:52

mansplained something. Like, if somebody, you know, like, this is how you

10:56

like, you know, coaching that you didn't ask for.

11:00

Amen. Yeah. So I for me, it was, like, creating a safe space.

11:03

You can ask questions. You're here to also build

11:07

community. That's what our whole thing is, is like we just want to make

11:11

new friends and be a part of the community and it not in it being

11:14

a welcoming environment. Right. So it kind of just picked

11:17

up steam. You know, we had tossed around the

11:21

idea of once breakfast club scaled back to once a

11:24

month, should we scale babes back to once a month just

11:28

because it's a heavy lift to lead a ride once a week, especially

11:32

whenever there's fewer women than there is men. But I think the value

11:36

of the women's ride is, like, hugely important. And

11:39

also, like, the women's ride leaders that we have are like, I couldn't do it

11:43

without them. They're they're phenomenal. They're the reason why it's so successful. Just because

11:47

they've also created that kind of same ethos of, like, creating a safe space and

11:50

making it warm and welcoming. Right. Mhmm. And so it is still weekly?

11:54

Mhmm. And and what day and and what Wednesday nights at 6

11:58

PM from meteor still. So unless it's raining, then

12:02

we will also cancel. So I've noticed,

12:06

this was recently. This was a couple months ago, road past

12:09

you all, And it was it was a pretty sizable group. So

12:13

how how is it sort of grown over the last three and a half years?

12:17

Yeah. So I mean, I think we started with like maybe 5 or 6 girls.

12:21

And now, you know, whenever the weather's nice, we'll have out, you know, 40.

12:25

I think we posted a couple Saturday rides

12:29

where we've had like a 100, 120 women come out. Wow.

12:33

Which is great. I told Grant, I was like, we need our own police escort.

12:37

This is getting out of control. But I think, you know, I

12:40

think there's something to be said that it's a casual you know, we're not trying

12:43

to tear each other's legs off. We're just like we go at Mount Bonnell. That's

12:47

our big climb, and then we come back and drink wine afterward. So I I

12:51

think I'll I'll throw a caveat in there. I there are probably points

12:55

where you guys do get a little competitive. Right? Yeah.

12:58

We rate it. Not drop, but, you still there's still some

13:02

really fast women that are edging out others. Yeah. We

13:06

we we we ride hard up Mount Bunnell, but after that,

13:09

we're we're we're chilling. And that's the breakfast of the way. Yeah. Ride hills, ride

13:13

them hard, regroup. Or if you don't wanna ride the hills at all, like, just

13:16

chill. We'll meet you at the top. Yeah. So I would like

13:20

to, like, call out, like, how amazing it is, like, watching that from the

13:24

outside because it's kind of like how breakfast was started. We didn't

13:27

start it to become this huge thing. It just happened. And

13:31

Jordi didn't start that women's ride to create this huge thing. It just happened.

13:35

And so it's kind of amazing to, like, see, like, how what has

13:38

happened on the bigger club level has just happened in a bit more, like, of

13:42

an intimate way within the women's community as well. So But but let's categorize

13:46

intimate because when I was riding past you you all, it was that was a

13:50

big group. It's a big group. For a 40 person group ride in

13:53

another city is the the size of the whole group ride. Mhmm. You know what

13:57

I mean? We're we're we're talking about just just women. So

14:01

I think, like, I that's not something

14:05

I'm gonna forget. Like, I really, was super

14:08

impressed and thought it was it was so cool. I mean, really big accomplishment for

14:12

for you all and for Yeah. And for the city. Mhmm. How many women do

14:16

you think were at the first rides that we were on the Butyride?

14:20

Oh, the Butyride? Yeah. Maybe like 3. Yeah. Yeah.

14:24

So it's really amazing to see, like, how it's grown. I think, too, something

14:27

that, like, I feel very proud of is when you roll when you do roll

14:31

into the Big Breakfast Club ride, it is almost a 5050 split male

14:35

female. Yeah. Maybe not quite, but it

14:38

is it's it's it's close. It's not your

14:42

typical, like, 1 to 20 ratio that you get at normal rides. It

14:45

it is, very apparent how how well

14:49

represented women are at at most breakfast club events.

14:53

And and yeah. So if we're talking about 4 100,

14:56

500 people showing up on a on a Saturday, maybe a couple 100 of those

15:00

are are women. Yeah. Absolutely. Just awesome.

15:04

Well, thank you for for diving into that. Yeah.

15:09

Beyond consistent sort of weekly rides,

15:13

anything else planned for babes or or just kinda keeping it? Yeah.

15:51

I think we're gonna continue we'll continue to keep it steady.

15:55

One of the things that is nice about the Babe Drive is it's

15:58

it's geared towards beginners. So we do ride the same route just

16:02

because not everyone has the fancy bike computer. So it's like if you do it

16:06

enough times, you're familiar, you know what's coming, it's predictable.

16:10

That said too though is you get the women that are past

16:14

the beginner stage, and they kind of they've been matriculating out. And

16:18

so, you know, Grant and I have talked about different ways of, like,

16:22

continuing to keep the group. Yeah. Continuing to bring them back.

16:25

And so, you know, I think we're gonna do some kind of faster,

16:29

longer routes just so they can continue to be a part of that

16:33

same community. You know, I would love to take, like

16:37

we've talked about this too. One of our other ride leaders, Bianca, is

16:40

just like a babe's trip, like an outright type trip, but only for

16:44

women. So that will require more

16:48

planning. Yeah. But it but it sounds like a great idea and only

16:52

a matter of time. Yeah. Yeah. So no, but I mean, just

16:56

consistency. I mean, also, you know, there's always been this

17:00

I found that the women in Austin that have been riding for years, like,

17:04

they ride to race. They all ride to race. And we don't

17:07

necessarily do that, which is why I think we've been successful in, like, in the

17:11

growing aspect. But, you know, there are women because there are

17:14

also women that are new to the sport that do wanna race. And so also

17:18

creating a space for them to kind of make that jump, you know, whether they

17:21

wanna do the driveway or they wanna do, you know, or some, like, road race

17:24

or a gravel race, like, making sure that everyone's needs

17:28

are being met. Yeah. You know, if they wanna ride casual, cool. If you wanna

17:31

go race, we we can get help you get that way too. And I think

17:35

that's a really great point, and I can speak from from personal

17:39

experience. Like, that onboarding ramp from

17:43

casual sort of indoctrination, getting up

17:47

to speed, no pun intended on on how the bike works, on,

17:51

where you can go race and, upcoming

17:55

events and and support around that, I think is

17:58

really valuable because in other

18:03

in other clubs and other cities that it's not that's not

18:07

offered. Right. Right. But I mean, I think we just have, like, a

18:11

we have a lot of we have we just have volume no matter what we

18:14

do. And so I think we have to be able to cater to that, which

18:17

is it's a hard thing to balance. But, you know, if that's what

18:21

people and women are wanting to do, like, I wanna be able to fully support

18:24

them in that. I think one of the, like, tools or, like, one of

18:28

the things that Breakfast club has used to, like, help

18:32

foster what has what the community has become is, like, progression. It's

18:35

like, you can show up in d group and, like, see, like, c group, p

18:39

group, a group, and, like, oh, I have all this growth, and you can learn

18:42

and you can work your way up. And I think that, like, if babes,

18:46

right, can, like, lean into that progression too, it's like then you

18:49

can not just have that beginner level, but you can have an a and b

18:53

group. You can have an a, b, c, or Yeah. Or you can have these

18:55

varied rides that lean into that, like, progression aspect and really do, like,

18:59

help you grow as a cyclist. And you're doing it in real time with other

19:03

with other cyclists, with with, you know, making friends and and having

19:06

a a a support group of a team. Absolutely. Well, great.

19:10

So another important development, recently

19:14

this year is the The Breakfast Club, membership. Mhmm. And,

19:19

that is a a paid, membership

19:23

kind of subscription annual, I guess, you could say,

19:27

which I've I've opted in for and already benefited from.

19:31

So, yeah, I guess for folks that that are not familiar with it,

19:35

can you lay out what that is and and what the value is? And we

19:39

can Yeah. Dive in. Yeah. I guess, first of all, just kinda, like,

19:43

set the stage of, like, we we were working we

19:46

work with brands a lot, and we get a lot of questions on, like, you

19:50

know, when we ask for support, it's like, what do they get

19:54

in return, or how big is breakfast cover? Like, how many people do we

19:58

can we, like, touch base with? And so we launched a membership free

20:01

and paid to just say, hey. Here's, like, are you a breakfast club

20:05

member? Do you wanna say that you're a part of this club? And then we

20:09

can and on our side, like, hey. Our club, you know, sure, we have rides

20:12

up to 800 people. We have an Instagram following of this. It's like, here's

20:16

actually, like, how big our club is. So that was, like, our goal in launching

20:19

this membership. How many opted in for the the freemium? Yeah. So

20:23

we have, like, 600 Wow. Free,

20:26

and we have a 100 paid. So After sales. Just launched a few months ago.

20:30

Yeah. Yeah. So and and it's kinda cool to see that because it makes sense.

20:33

Like, our rides can be 7 to 800 people at times. That's our biggest, and

20:36

it's like, okay. That's about how many say they're in our club, which is

20:40

cool because, you know, our Slack is almost 2,000, but that's

20:44

just, you know, grunt through word-of-mouth. So it's nice to see that, like, the

20:48

numbers do kinda make sense. Yeah. And by by the way, sorry. Shout out to

20:51

the Slack community if you're not on there.

20:55

Go And and how do do people need an invitation or Yeah. It's

20:59

all been grown through word-of-mouth. Right? Yeah. You can, be added

21:03

just if, like, if somebody is already in there, just giving that

21:06

person your email address, they can add you. Right. Or if you DM Breakfast

21:10

Club, I'll add it. Yeah. It's yeah. Yeah. DM DM Breakfast Club. There you

21:14

go. Grant Grant will add you, into the Slack community, but it's it's

21:17

thriving like I've I've never seen. I mean, it it,

21:21

and there are various channels. The most exciting one is the gear swap

21:25

one where Yeah. A lot of product changes hands regularly,

21:28

but then, the community is really active, promoting

21:32

just casual rides, formal rides, races,

21:36

anything bike related in Austin. It's Sometimes it's not even bike

21:40

related. Sometimes people are trying to, like, foster dogs and, you know

21:44

Good point. Yeah. Get a roommate. Yeah. Right. Yeah. Right. Right. Sorry,

21:47

Grant. I know you're off. No. You know? But yeah. Yeah. I mean, that's part

21:51

of the amazing thing. And so, like, this membership was just launched

21:54

to kind of tie all of that together because we had all these kind of

21:57

avenues or, like, hey. How do we bring all of our community in

22:01

one place to connect us with them and our partners? And so,

22:05

we did wanna launch, a limited paid option as

22:09

well, simply because we wanted to be able to,

22:12

like, stand on our own 2 legs in a way. It's like we are a

22:16

completely free ride. You can just show up to everything we do.

22:21

But with that, we have costs. And so it's like, hey. You know, we have,

22:24

sometimes up to 6 vehicle escorts at a ride. That's not free. We have to

22:28

absorb that or our partners do. So up to this point up until this year,

22:31

it was kind of a sponsorship model. It's right. Hey. We work with these brands.

22:35

They're amazing amazing. They're a part of our community, but, like, we're asking for

22:38

funds to do what we do. We wanted to kind of create that on our

22:42

own by working with our partners and saying, hey. How can we tie

22:46

all of these, like, loose ends and be like, hey. Here's what you can directly

22:50

provide our our community. Here's what we can provide you. And then we

22:54

kind of, like, put that together into what we call our, like, our our paid

22:57

subscription, like, annual model. I mean, yeah, you're a

23:01

member. You know, like, we we have the media in there. It's like, hey. If

23:03

you're a if you're a member, you get free free coffee a day. You get

23:06

always half air price. You get a free bike couple free bike wash ups or

23:10

tune ups a year. And shout out to the meteor, expanding

23:13

rapidly into Bentonville, already open. Dallas

23:17

already open. Yep. Fayetteville is opening soon ish. Mhmm. And

23:21

if you're a breakfast club member, the membership extends to those locations

23:25

as well. Thing. Yeah. Like, we would kinda joke. It's like, you could not

23:28

even ride a bike and just like coffee, and the membership would be worth it,

23:33

and just free coffee a day, literally, which is awesome, and we're very thankful for

23:36

that. But, that was kind of, like, the thing this year was, like, we wanted

23:40

to open a 100 of these paid slots and just see how it does and

23:43

make sure that we can actually do it right. And we don't have you know,

23:46

say we opened up way more and we have, like, 500 people going to the

23:49

meteor to get bike washes washes or tune ups. It's like, we wanna make sure

23:52

that we can do it right. And so, yeah, a couple months in, we've filled

23:55

up all the slots, and we're just trying to really nail it. Awesome. One thing

23:59

I think that was very powerful and are, like we had asked the

24:03

people that were paid members, why did you buy this? Is it the

24:06

value that we're providing you? Like, do you think it's

24:10

beneficial and that's why you wanna buy it? And I would say, like,

24:13

90% of the people said, we just wanna support what you guys are doing. That's

24:17

what I said. Yeah. Yeah. And it was just, like, it gave me, like, goosebumps

24:20

because I was like, damn. Like, that's our minds. We're like, we're over here,

24:24

like, scratching our brain, like, okay. We have to provide more value.

24:28

Like, we have to make this, like, financially beneficial for our members. That way, they

24:31

wanna buy it. But they're like, no. We just wanna we're just happy with what

24:35

you guys do, and we wanna support. I'm like Wow. Which I think is so

24:37

incredible. Powerful. Yes. Really powerful. Yeah. Very cool.

24:41

Yeah. And and, yeah, I guess that that is exactly I think that

24:45

was the first comment I made in that in that questionnaire, and it's

24:49

it's true. It's, and I've said this on the show

24:53

before, but my wife and I moved here three and a half years ago, and

24:56

so much of our friend group and community was was built

25:00

from, you know, breakfast club and and the the Yeah. Tangentially.

25:04

So it's it's something that, is

25:08

in in a way priceless. And and I think,

25:13

we're so proud to be living in Austin and and part

25:17

of the community and and seen and, like,

25:20

perpetuating that. I think especially with Austin having such a

25:25

massive influx of folks like us from from the outside, like,

25:28

we we want it to be special forever. And part of part

25:32

of that is is Breakfast Club and things like it. Right. Well, thank you.

25:36

Yeah. It's it is very special, and that's, like, an amazing thing that Jordi said

25:40

about, like, how it's like, what we created is truly just, like, a little

25:43

part of the bigger thing that everyone, like, wants to be and, like, wants

25:47

to feel special, to be a part of. So And and that also,

25:51

just from a business perspective, converting,

25:55

I don't know what percentage a hun 1 in sixes, but converting

25:59

a 100 or yeah. So with 600 just the freemium Yeah.

26:03

I think we have about over 600. Okay. And then and then a 100 is

26:06

either part of that or on top of that. That's a really good percentage to

26:10

to get people opting in. Yeah. Yeah. So so back to the,

26:15

we we we did the the warm and fuzzy part back to the

26:18

value for the membership. We talked about the meteor. What what else is

26:22

included? Yeah. So we partner with

26:26

Specializ Austin. You know, they

26:30

depending on if you're paid or free membership. So paid membership,

26:33

I mean, do you get, what, 15% off of a bike? If you buy a

26:37

bike from them, you get free tires. Yep. I can't remember what

26:41

20% off equipment. 20% off of equipment. I could pull it up. Up. We, work

26:45

with Scratch Labs as well, and we do member orders at 25% off

26:48

product. Panter Mall is our apparel partner. You get 25% off

26:52

product through group orders there. Yeah. Eastside Movement Company

26:56

in there now, and they're very much a part of our homegrown community. They've been

26:59

there since day 1, and they're offering physical therapy to our members

27:03

and trying to break down the barriers of that because, you know, it's something

27:06

everyone will deal with if they have not already by riding a bike so

27:10

much. But, essentially, like, trying to

27:14

put all those pieces together, and, it's for a dollar a day was our model.

27:17

So it's, like, for a dollar a day, right, from an annual subscription, you can

27:21

get, you know, all of that. So I hadn't heard that tagline for the

27:24

membership before. Yeah. It is. Yeah. And especially when coffee costs 3 and a

27:28

half or $4. There's 4.50 at meteor. Yeah. So there you go. Like, so you

27:32

just literally just drink you drink the membership and coffee. I know. I know. But

27:36

if you buy a bike, I mean Yeah. It's crazy amount how how much money

27:39

you can save just with, like Yeah. Through just the bike as specialized Austin aspect.

27:43

And a set of tires that I've already picked up, you know, it's a

27:47

they're a $100 for a set. Right? So there there you go.

27:50

Yeah. Yeah. It adds up quickly if you're actually using it, which is what we

27:54

wanted to do with that. We're like, hey. If, you know, you're a part of

27:57

everything that we've built with our partners and you actually lean into us and our

28:00

partners, it's an absolute no brainer. Is there you you and I talked about this

28:04

a little bit the other day. Is there part of the

28:08

membership, sponsors that you wanna keep local

28:11

to to keep local Austin flavor and and your

28:15

members interacting with entrepreneurs and and brands

28:19

that are that are here in our backyard? Yeah. I, I

28:23

think we intentionally kind of launched it to be like, if you're in Austin,

28:27

this makes sense. Sure. We do have members in Dallas, and we have some members

28:30

in Bentonville, and there are meteors there. But we wanted to be able to say,

28:33

like, Austin is our home. Can we do it here? And then if we

28:37

can, we would love to grow that and be like, alright. It also makes sense

28:41

for a lot of people in Dallas or Bentonville or other cities to be a

28:44

part of this because it breaks down barriers there too. Right? But we

28:47

intentionally try to stay, like, very organic and local, which I think is what we've

28:51

done, like, up until this point and everything. It's like, we haven't tried to, like,

28:55

grow rapidly outside Austin. And I think too, like, our partners that we have partnered

28:58

with, they've supported us from essentially day 1. You know, specialize, we they They're the

29:00

Babes' Right? They can't yeah. They

29:04

come to the Babes' Right every week. But, I mean, I take to the Babes' Right? They can't yeah. They come to the Babes' Right every week. But, I mean,

29:09

they they've been showing up for us since day 1

29:13

without, like, us, like, formally asking them to do that. And

29:17

so that, for me, like, for us, has gone a really long way just because

29:20

it's like, okay. They're supporting us. They're they're in the community. They're actively in

29:24

the community with us to help us achieve our goals. And so,

29:28

I mean, I think it makes perfect sense. And, you know, kind of just all

29:31

happened somewhat organically. Symbiotic. Yeah. Mhmm.

29:35

So, we kinda covered Austin, and

29:39

now you guys are doing rides in Dallas. You're doing

29:42

rides in Bentonville as well? Or, can we talk about

29:46

Breakfast Club expanding out outside of Austin and what what the latest news

29:50

is with those developments? Yeah. I mean, a lot of it does

29:54

stem from and is rooted in our partnership with the meteor because,

29:58

they are kind of like our home outside of our big home of Central Machine

30:01

Works, and they have cafes in Dallas and Bentonville and Fayetteville

30:05

soon and soon to be other cities. And we would love to grow with

30:09

them, and provide, like, that

30:12

feel that we have in Austin in these other areas that might

30:16

need that. You know, when we started Breakfast Club, there was a gap that we

30:20

saw that could be filled and should be filled, and we did. And, obviously, we

30:23

created a space that a lot of people feel, comfortable being in. And so, you

30:27

know, are there spaces like that in Dallas or other areas where

30:30

that we can go and actually connect people in amazing ways like

30:34

we've done here? Great. And, can you talk a little

30:38

bit more just specifically about what is, what you're offering in

30:41

Dallas and and Bentonville? Mhmm. So right now, we have, what's it,

30:45

2 Dallas rides and 2 Bentonville rides this year. 4

30:49

so it's it's, like, 8 8 METEOR rides, 4 in Austin, 2 in Dallas, 2

30:53

in Bentonville. Mhmm. As they open more cafes, we will be doing rides

30:57

out of those cafes as well. So, it kinda looks like,

31:01

you know, everyone kinda goes up from Austin on a weekend and

31:05

and joins the Dallas community. We actually just had Nick

31:08

Weber, a ride leader who's been a part of our crew for a long time,

31:11

just moved home to Dallas, and he's like, I'm so nice. Do more rides up

31:15

there. And so it's just, you know, once again, just how, you

31:19

know, it's just played out. And so it kinda makes sense now that we do

31:22

Diaspora. Yeah. Yeah. And I think too, like, whenever, you know,

31:26

we've through just cycling in general, we've met so many

31:30

people in different cities like Chicago or on the East

31:33

Coast, on the West Coast. So I think as we as Meteor continues to

31:37

open up and we kind of follow in their footsteps just because it's a soft

31:40

landing spot for us and they're a partner of ours, you know, we've we've

31:44

identified, you know, the movers and shakers in those communities,

31:49

where I think we could rinse and repeat what we've done here in Austin.

31:52

Yeah. And that brings up a great question.

31:56

Keeping keeping it real, keeping The Breakfast Club

32:00

culture and vibe consistent throughout these different

32:03

locations, what's the strategy there? How

32:07

do you maintain it? We haven't done it yet. So that's a good

32:11

question. Well, you know, I think it'll evolve. I mean, Grant, you could

32:14

probably give your 2¢ on it. Yeah. Yeah. I think about that a lot

32:18

because I'm like, should it feel the exact

32:22

same way or should it feel, like, adapt to those

32:25

places? Because, I mean, we know it tried and true here, but it's

32:29

like it happened here. It's very much a part of Austin. It feels very

32:32

Austin. Should it feel slightly different in Dallas, or should it feel slightly different in

32:36

some other city? Because, you know, not all cities feel the same.

32:40

And so yeah. I don't know. I think we'll kinda see what happens, and we'll

32:43

see how Nick does it up in Dallas, and we'll see if it feels a

32:45

bit different or or how it works. I mean, I don't think you can have

32:50

6 police escorts in every city, you know, that we would do rides in.

32:54

So I just think that it will look and feel different. Yeah. But I

32:58

thought yeah. It will always be rooted in that. Like, anyone can show up.

33:01

And with that, you know, people in other cities are different, so you never

33:05

know who's gonna show up and what that'll Or ethos. Yeah. Yeah. That that

33:09

DNA, the the, inclusive DNA, I

33:13

imagine, is probably the the most important part.

33:17

Mhmm. And and, again, Jordy and I touched on this. It

33:21

it's that is what's special and unique. A welcoming

33:25

ride where, the the ride leaders are are lending a

33:28

hand and not and not dropping everyone. Right.

33:32

So so, yeah, that's that's really exciting. And then and then I wanted to

33:35

check-in just on online on Instagram.

33:41

Is is kind of the the following continuing to to grow there? Are are

33:45

you getting messages, feedback from

33:48

other geographies outside of of Austin, that

33:52

want something like Breakfast Club in their town?

33:56

Yeah. I mean, I think we draw I I I well, Grant

34:00

has done a really phenomenal job of just, like, making her Instagram look really sexy

34:03

so people like to follow it. But, no, I mean, I think there's people

34:07

that what I think is unique, people that come in from Austin

34:11

that travel into town will plan their trips around our rides. And so

34:15

it's kind of this destination thing that they can do while they're in

34:18

town. But as far as, like I don't know. You

34:22

you're on the Instagram more than I am in the DMs. I Yeah. I

34:26

answer them every once in a while, and I get overwhelmed. It it continues

34:30

to grow socially, which is, I think, like a testament

34:33

to just the the brand that we've created around

34:37

what is a community and, like, a group ride. I

34:41

was actually giving a a presentation on Breakfast Club last week at, like,

34:45

a Pottermore Studios brand summit. And, like, they're like, what is it that y'all do,

34:48

and why is it so big?

34:52

And I think of yeah. I think, like, a big, part of

34:56

why is because we've created this brand

34:59

around an experience that that can

35:02

translate outside of Austin, and people can, like yeah. As we, like,

35:06

travel and meet other people, they're like, like, I feel part of it too. Like,

35:08

I love breakfast. Stuff. I wanna wear a t shirt. And then it just kind

35:11

of, like, grows from there. Creates a cult. We created a cult.

35:15

That A cult like following. That's that's how you know you created a cult. If

35:18

if the Panomol execs are are asking you what the

35:22

secret sauce is Mhmm. That's that's some some pretty high

35:26

praise. I feel like. Really cool. It was really amazing to be able to speak

35:29

about it, and kind of, like, go from the beginning and, like, find

35:33

these themes that have worked that can maybe translate to

35:37

other cities that don't have a big community or looking to build community.

35:42

I think one of the things to that is our ride leaders, they

35:46

they're all of the same mindset and they are so like I feel like it's

35:50

the people that make this thing what it is. You know,

35:53

we truly couldn't do it without them. They are the ones that

35:57

are taking time on their weekends and their Saturdays and stopping on

36:01

the side of the road to fix mechanicals or, you know, helping, you know, they

36:04

don't no one has to do that. Yeah. And so I think

36:08

creating they've helped create that kind of, you know, warm

36:13

feel. Whenever you come to a breakfast club, it's like, oh, like, this is not

36:16

a threatening environment. Yeah. Which I think for us,

36:19

I don't know. Will that be difficult when we move into other markets to find

36:22

those people? I hope not. But, you know That's that's

36:26

the question. It'll be yeah. It's a question mark. So I think you asked, like,

36:29

earlier on is, like, how Jordi, like, then built the babes right and

36:33

everything is because she just literally showed up every single day. She's like, I wanna

36:36

help this thing. And that's how all of our ideas are. We all just show

36:39

up to help this thing because we all get a lot back from

36:43

it. And so I think that those people will just identify themselves. Mhmm.

36:46

They're they're for me, there's not much more

36:50

exciting than getting someone into cycling. My gosh. Yeah. I

36:54

agree. It's the best. Right? It's the best. I've I've succeeded

36:57

with a a few friends, and, it it makes me very happy,

37:01

guys. Okay. Great. So we're like, now you've

37:04

invested all this money you have to ride with.

37:08

Well, yeah. The the first bike is all that's that's the hurdle Yeah. For people.

37:12

Big period of entry. Yeah. Alright. Great. We're we're moving right

37:16

along. So, yeah, I guess I guess as far as the,

37:29

actually wanted to ask you this question. Being into it for for

37:33

three and a half years, are there any recently,

37:37

surprises? It can be something really, really

37:40

positive and, it can be something negative, one of

37:44

each. Trying to think the only

37:48

negative thing I could think of this year is the damn weather. Yeah. Which

37:52

which for Texas is not not usually raining as consistently.

37:56

We had a very rainy spring. Yeah. I think what comes from, like, a a

37:59

cool perspective on that is, like, now like, I used to think everything we did was so dependent on, like, in person connection and in person

38:07

connection and in person rides, but we have now, like, the

38:10

tools of social media or our Slack or whatever where

38:14

even if we don't ride, like, our rides have arguably gotten, like, our third one

38:17

is, like, we didn't even do it today, and our first two were kinda rained

38:20

out. It doesn't really matter because the community still goes on, and

38:24

everything we're doing still goes on. And so I think it's that, like,

38:28

connection outside of the rides that is kinda like, okay. This is no longer dependent

38:32

on riding in person, which has kind of been a really amazing thing to realize

38:36

and kind of a relief as well because it's like we don't have to,

38:40

stretch ourselves so thin on doing a ride every weekend per se because

38:43

the connection's already there, and people will ride with others. We

38:47

actually, going in this year, we have a new

38:51

team team member. His name is Zolan, and he has built us an app. And

38:54

we now have this app where we have, some cool things coming out

38:58

that will allow people to, like, connect outside of our big rides on an m

39:01

and e's in an even easier way. And so I think that's been

39:05

a cool, like, realization this year was, like, you know, all of our rides

39:09

could get rained out, and this thing still goes on. Yeah. Yeah. And thanks

39:13

thanks for bringing up the app. That launched

39:16

basically right in line with the with the the paid and sort of premium

39:20

memberships. What can can you

39:24

kinda outline the the features and what you have in plan for the for the

39:27

product roadmap? Yeah. It's you

39:31

know, we needed something as we're, like, connecting our partners

39:35

with members. We needed something like a tool to do that. So

39:38

when you show up to the meteor, you can redeem your coffee or

39:42

you can connect with specialized Austin in a seamless way to, like, get a

39:46

bike or get those tires. And so the app is our way of doing that

39:50

1st and foremost. It's like put something in on your phone in the hands of

39:54

everyone that you you can show up to the media, like, scan this. I'm a

39:56

breakfast club member. That was the first use case. The second use

40:00

case was, like, have a centralized place for everyone to see what we're doing.

40:04

You know, we can post on Instagram. We can put stuff on Slack,

40:08

but, like or we can put stuff on Strava to have, like, our own home

40:12

of, like, our events and what's going on is pretty special and powerful for us.

40:16

There's a member list in there. So it's like, even, you know, free or paid,

40:19

you can go in and see, who's the breakfast member? What's their favorite breakfast food?

40:23

Kind of this funny thing just kind of, like, break down the barriers of who

40:26

all is a part of it. And then we'll have a a new feature coming

40:30

out called, like, rides or, like, the rides tab. And that's, like, pretty exciting,

40:34

and Zolan's working really hard on that. And that's the kind of the ATX

40:37

rides channel in Slack. We'll kinda move into app form, which is gonna be

40:41

a a cool thing for us. Nice. And will that, is the plan to

40:45

have just official breakfast club rides and and

40:49

pop ups on there, or is there gonna be more features?

40:52

So I, yeah, I don't wanna go into too much detail because Zolon is really

40:56

working hard and is really excited about kind of surprising the world with this.

40:59

Alright. But it's like, if you think about, you know, how we view Strava on

41:03

the club level, we're trying to, like, allow people to do that on the

41:07

person to person level. Very cool. Yeah. Alright. Well, that's exciting.

41:10

And, again, for every everyone can download the

41:14

app. Right? The or freemium is is free. Download it.

41:18

Check it out. And and, yeah,

41:21

I I I do wanna say it's been the the

41:25

sponsorship integration is really, I I think, well thought out,

41:29

well done. With Specializ, for example,

41:32

you, within the app, are given a a text

41:36

like, a phone number so you can text the Specializ support, and

41:40

and people will get back to you immediately. And then

41:44

like Grant said, you know, I I guess it's it's

41:48

a integration with the POS at at the meteor. Mhmm. Very straightforward.

41:52

Yeah. So it's become it's become a a breakfast club

41:55

experience on, you know, on your phone. And and, and by the way, that probably

41:59

wasn't the easiest thing to pull off. Yeah. Zolon. Zolen. Zolen.

42:03

But he's made it it's, like, very gamified almost. Like, it's an a

42:07

very interactive app, which he's just done a totally phenomenal job

42:10

on it. With Bryant made custom little icons. You know, it feels breakfast

42:14

club. It doesn't feel like this stale app. So Yeah. Agreed.

42:18

Agreed. Yeah. The the design is really fun. Mhmm. U UI,

42:22

UX are great. Yeah. We, we have some, like,

42:25

lofty goals for it too because, you know, it is in beta right now,

42:29

so we wanted to take it out of beta eventually and have these kind of

42:33

robust features be a part of it. And, you know, is there a way

42:36

for us to see who attends our rides the most through

42:40

this app? Is it like an in person QR code at some point that

42:44

then you're like, hey. I went to all these breakfast little rides this year, and

42:47

we can see that. Or you maybe you know, Straub has, like, a trophy case.

42:50

Do we have our own little, like, I went to these officheralds. I went to

42:53

these media rides, and we can see who are who Who's showing up. Yeah. Who's

42:56

showing up. And and also, like, what kind of rides they're doing because we are

42:59

more than just, like, the big breakfast club rides. We have gravel. We have

43:03

other rides that we have loaded into the app now. And so I think it

43:06

would help us for us and also it, like, helps us to go back to

43:10

our partners and say, hey. This is these are very important metrics. Like, this is

43:14

what who's showing up? This is what they're doing. This is what they're riding. Yeah.

43:17

How can we better support them? I I love this.

43:21

This is very, very exciting. Exciting all. Yeah. And and,

43:25

not to get too creepy, but ge geofencing central market or central market

43:29

central machine. Oh, Central Market. Yeah. For those that don't know, that's

43:39

that's a a Texas grocery store, a supermarket.

43:43

Yeah. Zolent jokes, you know, he says Breakfast Club is a tech company now. And

43:47

I'm like, dude, you do your thing, but it's amazing what he's building for us.

43:50

And it's just like a layer on top of everything that is, like, you

43:54

know, the in person foundation. Yeah. And and,

43:58

data is important these days for businesses trying

44:01

to trying to grow and and monetize and and, like you

44:05

said, keep keep sponsors around. So, that

44:09

that's really exciting. And and, yeah. Hope

44:12

so as far as, membership,

44:16

I mean, do you do you do you think Breakfast Club

44:20

is still growing? Do you see folks coming in, new new faces? Do you

44:24

have a way to measure that? Or We do a raise of hands at the

44:27

beginning of our ride. We always have a lot of hands that are are

44:31

Yeah. Raised at the at that at a ride. But, I think that, you

44:35

know, everything does seem to continue to just, like,

44:38

grow. Obviously, we haven't had a good ride to really see how

44:42

big we are this year. Yeah. But I bet we'll be just as big as

44:45

last year, and I think, like, we're trying to diversify where not everyone shows up

44:49

to a single ride. So just to see how many people do continue to show

44:53

up across our gravel rides, our media rides, and our big rides just shows that,

44:56

like, this thing is healthy and amazing. Mhmm. Yeah.

45:00

So so looking into the future, what

45:05

what lofty, you know, ambitions do you have for for

45:09

the club? And and, we talked about

45:12

the app, but events and and culture

45:16

and where where are you guys taking this?

45:20

We, we have a a an exciting, like,

45:23

addition to kind of, like, our tool belt coming soon.

45:27

We're working with one of our partners, Pon Armall, to bring a van to

45:31

life for us. So Right. We, and we launched membership to help kind

45:35

of fund this venture, and we think that this van will be

45:38

able to give back to our community in a really, really cool way. And

45:42

so in a few weeks, we will have a breakfast club van around town, our

45:46

support van. It's gonna be really special. It'll

45:50

it's gonna be awesome. It'll look cool, but it's also gonna be not only just

45:53

like a presence for us anywhere we

45:57

go. You know? It'll be on the top of climbs during a ride. It'll be,

46:01

you know, following our c group or our d group in case anyone mechanicals

46:04

or needs to be picked up. It'll allow us to really kind of lean in

46:08

more, I think, in Austin and outside of Austin. So that is,

46:11

like, a goal we've had for a long time. It's like, can we have our

46:14

own mobile thing, permanent thing? And so that's our

46:18

first kinda Got a pop up cafe right there. I know.

46:21

Well, I think too, it's like as we do go into other markets,

46:25

like, we have our branding associated with the rides that are taking place

46:29

in those areas. Because right now, it's like, okay, we'll put our kits on. But

46:32

to have something that's a little bit of a bigger splash, I think will

46:36

will be awesome. We did toss around the idea of doing, like, a

46:40

brick and mortar, and it's like, we we're gonna be on the road. Like

46:44

But talk about our little permanent thing we're building, Essential. Oh, yeah. So

46:47

we are we're building out a container. It's like a pop up shop at Central

46:51

Machine Works. Oh, wow. So any new merch or

46:55

anything that we come out with or specialize, we'll have, you know,

46:58

things where you can buy at Central Machine Works from breakfast. That

47:02

is so exciting. It's just, like, fully finished shipping container that has a garage door

47:06

that opens and you can, like, walk inside. It has power. And, you know,

47:10

say you show up and you flat during the ride and you need a a

47:13

2 or you forgot your bottles or something. It'll kinda be this, like, permanent

47:17

place for us there. They're like, Will Bryant's gonna paint the outside. It's gonna look

47:20

and feel like Breakfast Club, and it'll kinda be this, like, we have a home

47:24

at central now going forward, and it's gonna be, like, really nice. And

47:28

when when does that arrive? When It's it's at sojournemouth.

47:32

There? Okay. We're just slowly building it out. Yeah. That

47:36

is so exciting. I have a construction team. It's Jake

47:39

McKnight. Yeah. Shout out to Shane, one of the OG ride

47:43

leaders. And I guess Jack of Jack of all trades. Yeah. Exactly.

47:48

Wow. That that's so exciting. And and Jordy mentioned to have

47:52

the the van, to have the actual brick and

47:55

mortar location established, those are huge

47:59

steps for Breakfast Club. I think from a from a brand and and just

48:03

seeing a Breakfast Club van all over Austin,

48:07

the club is gonna get outside of just just the cyclists, just

48:11

Instagram. It's gonna be a brand that you can you can see,

48:16

everywhere in in the city, and and beyond wherever you guys travel.

48:19

Right. I I think that's a that's a leap. Mhmm. Yeah, it's big.

48:23

We're really excited about it. Yeah. And then and then all of

48:26

the possibilities for content with with the van

48:30

and and going places with the the location at Central Machine.

48:34

Yeah. Maybe next time we'll do the podcast in the in the container. We'll do

48:37

it there. If there's if there's sufficient air conditioning Yeah. There's

48:41

a fan. Okay. Alright. Maybe it's not not. Air conditioning.

48:45

Yeah. Yeah. Yeah. But I I just think,

48:49

from from me, being a being a member and seeing the growth,

48:53

like, these are these are a couple things I'm super excited

48:57

about for for you all and for everyone. And I think it's exciting for,

49:00

yeah, for everyone. Because, like, we couldn't do this without having launch

49:04

membership and having people support that. Like, truly, this would be nothing without, like, what

49:08

Jerry said, the people. So it's, like, truly, like, we're just trying to, like, put

49:11

everything back in in pretty cool ways that we haven't been able to do up

49:15

until this point. Yeah. And and just to hammer

49:19

home what we talked about as far as as

49:23

support, members in in year 2, you know, go

49:27

go for the go for the paid version so we can keep having

49:30

these these incredible Mhmm. Experiences built building

49:34

memories with make you know, with friends, making new friends. Mhmm.

49:38

We gotta gotta keep it going. Yeah. Yeah. Yeah. And I think we're excited too

49:42

about the membership for next year. We capped it at a 100 this year just

49:45

because we'd never done it before. We didn't wanna mess up in a

49:48

really big grand way. So if we were to mess up.

49:52

So who knows what the potential is with that? We sold

49:56

out, what, last month? Mhmm. Yeah. We sold out last month, so it had

49:59

only been out for 2 months, and we sold out.

50:03

So hopefully next year Yeah. Word gets around about the value and

50:06

And I just too late to be Yeah. The word gets out about the value

50:10

and also we know what we're doing on our end a little bit more now

50:13

to make it more beneficial for everybody. But, yeah,

50:17

we're I mean, big things ahead for us. Because it is, like,

50:21

it's fun, but, like, we none of us do this full time. So this adds

50:24

a layer of we're more on the hook now to do stuff and provide value,

50:28

accountability. And yeah. You know? It's like taking that on is a risk. It's it's

50:32

rewarding, but it's like, you know, we don't have all the time in the world

50:35

to devote to this. We do have other bikes. Grant would love to work at

50:38

breakfast club full time. I'm the best unpaid intern

50:42

right now. I I think that's a really important point for people

50:45

that aren't as familiar with Breakfast Club and and you guys. This this is

50:49

not Mhmm. A full time yeah. Yeah. You you you've got

50:53

your your day jobs, and and this is something that is being pieced

50:56

together, you know, mornings mornings, nights, weekends. Yeah.

51:00

So, yeah, let's not let's let's not take it for

51:03

granted. We appreciate it. Cool to, like, look back maybe, like, in 10 years and

51:06

be like, oh, look at our little cute container. Like, look how dinky it is.

51:10

Let's see. We'll see what happens. That'll be the time capsule. I know. You're gonna

51:14

bury a huge container somewhere. Yeah. Like, how Jeff Bezos was at his garage with

51:17

Amazon. Like, that'll be, like, us with our little container. Totally.

51:21

Well, it sound it sounds like, we're in we're in the early innings

51:25

here. Right? Yeah. You know? Yeah. Yeah. The rainy innings, but we're there early.

51:28

Well, they're damn. This this I'm not yeah. I'm not I'm not

51:32

concerned. I think the sun will sun will shine in Texas soon enough. We're Yeah.

51:36

We'll be praying for rain actually in, like, a month. So

51:40

Take us back to Yeah. Where we can see. Yeah. Exactly. Well, this

51:44

has all been so so exciting to hear about these these new developments and

51:47

and really leaps from, I I think, the last couple years. So

51:51

thank you for coming on the show. Thank thank you for sharing everything.

51:55

And, yeah, I guess let's let's meet again, in another

51:59

year or so and and, check back in. Yeah. Thanks for having us. Thank you

52:03

so much. Yeah. Absolutely.