Is Edelman and Cision’s Communications Cloud Partnership a watershed moment in the PR world? In this podcast, Kevin Akeroyd, CEO of Cision, and Steve Barrett, PRWeek editorial director, discuss this major development and its impact on the PR in

Data and measurement: How's PR's dynamic duo drive results

Jan 15th, 2019 21m

Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insigh

Using storytelling to shape public perception

Nov 19th, 2018 16m 56s

Stella Low of Dell talked with PRWeek executive editor Bernadette Casey about using storytelling to strengthen media relations, how to approach the media when there is a big story to tell, and the ways data and measurement can inform the art of

How paid, earned, and owned can benefit each other in times of crisis

Nov 2nd, 2018 26m 17s

Michele Moore and Jeanine Liburd discuss the strengths of paid, earned, and owned media in handling a crisis, how do you determine the best mix of advertising, PR, and marketing during these times, how the president effectively uses social medi

Changing the narrative: PR and the media landscape

Nov 1st, 2018 22m 47s

Nadine General of Dixon Schwabl and the PGA’s Sandy Cross chat with Bernadette Casey, executive editor, PRWeek, about whether the need to ensure diversity and inclusion is changing PR’s approach to media relations, how PR pros can promote ethic

Integrating marketing and communications to drive business value

Nov 1st, 2018 20m 58s

Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business development, both of Random House Group, sit down with PRWeek managing editor Gideon Fidelzeid to discuss connect

How to communicate trust and integrity to stakeholders

Nov 1st, 2018 23m 27s

Danone’s senior director, external comms, speaks to PRWeek managing editor Gideon Fidelzeid about do’s and don’ts of communicating trust to stakeholders – externally and internally, why social purpose is a necessity for brands, how does Danone

How earned media helps brands stay relevant

Oct 26th, 2018 21m 23s

Weight Watchers works every day to stay ahead of an increasing number of competitors. As SVP of corporate comms Stacie Sherer tells PRWeek managing editor Gideon Fidelzeid, the 55-year-old company's secret weapon is earned media. In this podcas

Earned Media Rising Podcast: Integrating marketing and communications to drive business value

Oct 24th, 2018 28m 59s

EPISODE 12: Changing the narrative: PR and the media landscape – featuring Nadine General, VP, agency nonprofit services, Dixon Schwabl, and Sandy Cross, senior director, diversity & inclusion, PGA Nadine General of Dixon Schwabl and the PG

The ever-changing earned media landscape - featuring Cision CEO Kevin Akeroyd

Jul 12th, 2018 21m 21s

PRWeek managing editor Gideon Fidelzeid and Kevin Akeroyd discuss the upheaval in the comms industry and the obvious need for PR pros to take action; what are some opportunities for PR firms and brands in this new environment; the role of earne

How an organization can expand its influence – featuring Brett Jewkes, SVP, CCO, AMB Group

Jul 12th, 2018 25m 20s

AMB Group is the investment management and support services arm of Arthur Blank’s for-profit businesses, which includes the Atlanta Falcons and Atlanta United FC, among others. The group's SVP and CCO speaks to PRWeek managing editor Gideon Fid

Smashing Silos - Aligning Communications with Other Disciplines

Jan 19th, 2018 30m 2s

Tara Rush and Bryan Specht explain the importance of smashing silos; discussing how they changed their organizational structures to promote cross-disciplinary, cross-departmental teams; the challenges to working in this type of environment; and

The Great Debate: Earned versus Paid Media

Dec 14th, 2017 18m 42s

Rosemary Mercedes, Univision and Jessica Shih, Verizon, weigh in on The Great Debate: Earned versus Paid Media, discussing how the marketing mix has evolved in the past number of years, what channels are their brands devoting more or less time

Identifying and confirming influencers

Nov 30th, 2017 21m 36s

Leading comms pros Stacey Tank and Carrie Kurlander discuss the keys to building relationships with influencers, how can brands tap into the power of everyday consumers, and celebrity influencers: What works and what does not. As well as this,

Maintaining trust and control in today’s fragmented environment

Oct 20th, 2017 28m 59s

Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organ

Earmed Media Rising - Episode 1

Sep 22nd, 2017 21m 15s

Chris Lynch, CMO, Cision, and Steve Barrett, VP, editorial director, PRWeek/MM&M, discuss the "Greatest Challenges in Communications." Topics include: better alignment with other functions; talent recruitment and retention; the 24-7 chatter abo

Earned Media Rising Podcast: Chris Lynch

Sep 18th, 2017 21m 14s

EPISODE 1: CHRIS LYNCHChris Lynch, CMO, Cision, and Steve Barrett, VP, editorial director, PRWeek/MM&M, discuss the “Greatest Challenges in Communications.” Topics include: better alignment with other functions; talent recruitment

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