Weight Watchers works every day to stay ahead of an increasing number of competitors. As SVP of corporate comms Stacie Sherer tells PRWeek managing editor Gideon Fidelzeid, the 55-year-old company's secret weapon is earned media. In this podcast, Sherer discussed how the iconic brand relies on earned media to work with influencers, empower employees, and help current and prospective customers pursue a healthier lifestyle.