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Accelerating ValueEpisodes
Episodes of Accelerating Value
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How well can you see the future? With the tools available today, forecasting has become easier and more precise than ever — but only if you avoid the common pitfalls many organizations fall into. To help you steer clear of these potential t
The rise of RevOps over the past 5 years is impossible to overlook.But despite the surge in popularity, this business function is still in its infancy — leading to many questions as to its most effective implementation and the future of the r
Marketing is essential to any organization’s bottom line…But it’s no secret that it’s often difficult to attribute its ROI.So, how do you make sure you’re getting the most from your marketing mix?To help answer that eternal question, I invit
Big Data has finally become a reality for most organizations.And the increased complexity it brings is ushering in a new era.We’re beyond Big Data: It’s a Big Ops world now.Today I’m joined by Scott Brinker, VP Platform Ecosystem at HubSpot,
There is an age-old issue in the revenue functions of every business…Sales, Marketing and Service are all quick to blame each other when something goes wrong.How do you finally get alignment between these key components in your business?A
Do you believe your business can stay successful by luck alone?There is only one definition of luck I’ve heard that will consistently drive results:Luck is when preparation meets opportunity.But you might know that by another name — strat
Positioning is vital to any business, yet it’s too often neglected.Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore. Others will position too broadly and try to pl
Everyone wants to know what the next best move is. That’s going to depend on where you’re standing now, of course.But here’s a hint: You’ll probably need to build out your RevOps.In this episode, I chat with Sangram Vajre, Chief Evangelist
There’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed.With the intention of getting to the bottom of this contention, w
Why is it that IT & Marketing always seem to speak a different language?It’s because they’re focusing on their process, not the outcome they need to achieve.Solving the alignment problem starts with putting the customer first.Today, I’m j
The CMO role is changing, whether you like it or not.For many, the role is increasingly seen as less relevant. And for the best CMOs, that provides some real opportunities to prove their value.Today’s guest, Gaetano Nino DiNardi, Head of
For many startups, it seems like you have a choice:Revenue or doing good in the world? This binary is an illusion — if you take a Double Bottom Line approach, you can have your cake and eat it, too.Today, I’m joined by someone who proves
Stop trying to measure brands by the quarter.Building a brand is squarely a long-term play. If you try to smash it into a short-term round hole, you can only see 10% of your efforts at best.Without a complete picture, you’re abandoning your
Many businesses look at the wealth of data available to them and think: “Finally, I’ll have all the answers I need.”Meanwhile, every great data scientist is shaking their head…Because they know that data science is about more than the data
For businesses, value is equivalent to monetization. For customers, not so much.Todd Unger, Chief Experience Officer for the American Medical Association (AMA), understands the healthcare value chain from all angles. Todd is also the AMA’s SV
Marketing requires a ton of creativity, but that doesn’t mean it should be devoid of the analytical.In fact, analytics are key to the success of any marketing strategy.Which is why the best marketers are those who know how to marry the qual
Customer experience is the key to retention, but you can only deliver it when everyone is working together. So, if you’re a new CEO at a company and you realize CX is missing from the culture— what do you do?The best solution is probably to
The term decision support came about 70 years ago. Throughout the years, the discipline has gone through different iterations from machine learning to business intelligence, but at its essence, it’s still simply about using data and analytics t
If you want to drive value from data, you have to understand the definition of value. It’ll be different at every organization, and most of the time it has nothing to do with financial metrics.When you monetize data, you’re actually monetizi
Choosing a senior living community can be one of the biggest decisions of a person’s life. That community will usher them until their last days—providing care and a relational experience unmatched by other healthcare services such as a hospital
Value is subjective and context-specific, but it can’t exist without people. Defining and striving for value hinges on people interacting with each other.Jim Weiss has spent almost 20 years as the Chairman, CEO & Founder of Real Chemistry, t
Most business leaders expect the marketing and brand management teams to accommodate the business perspective, but what would happen if we changed that?Jennifer Granston, CCO of Zignal Labs, places the marketing cap on business leadership. I
Value, like beauty, is in the eye of the beholder. It’s a challenge to define value for each of your business functions, vertically and horizontally, let alone to assess if it’s being created regularly.Helping us define value in context, in
Lisa Sullivan, Partner, Managing Director Technology Practice at Ketchum, spoke with us about how the value proposition of PR has changed over the course of her career. Not only is PR being perceived more as a two-way street, but communications
Ayaz Malik, Group Marketing Manager Digital Strategy at Roche, talks with us about creating value over a long period of time. Rather than a “campaign,” we should be thinking in terms of continuous engagement, constantly making small changes to
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