Marketing is essential to any organization’s bottom line…

But it’s no secret that it’s often difficult to attribute its ROI.

So, how do you make sure you’re getting the most from your marketing mix?

To help answer that eternal question, I invited Lance Werling, Director of Worldwide Revenue Operations at Medigate, onto the show to share his marketing expertise.

Join us as we discuss:

• The lag time between marketing efforts and results
• The best ways to handle historical data
• How to get Marketing, RevOps and the C-Suite speaking the same language 

Keep connected with Accelerating Value on Apple Podcasts or Spotify.

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