What do you do to get your copy right?Mastering the art of communication is more important than ever if you hope to capture and hold onto a modern audience that is literally drowning in content.There's nothing wrong with being spoiled with choices, as long as the options are of the highest standard and our guest, Portent's Ian Lurie, has the insights to help you write premium content.Join our heroes on Episode 9 of WojCast as they attempt to wax poetic with one of the kings of content. Ian's wealth of experience has made him the self-described, "broken-record" of basic rules and principles of marketing that if followed correctly will turn into future-proof gains over time.