Fancy running your own company?Sweet! But before you go all Trump and start waving your CEO flag it's time to put some serious thought into the ideas that will form the foundation of your company.You may know what you do well but do you honestly know why you do it? Values are everything and few founders represent what they believe as openly as Moz's Rand Fishkin.On episode 10 of WojCast, he reveals the roots of his religious devotion to transparency and how it helped build Moz into the industry leader it is today.Plus Woj learns why you should never forget your gameboy...ever.