Hi there! I’m Lauren Creagan, welcome to Unlocking Your Nonprofit Potential, the podcast where you’ll get advice, inspiration and learn how to use social media for your nonprofit. It’s episode 60! We made it! 60 podcast episodes that are tailor

Ep 59: Having Trouble with Facebook and Instagram? Are Your Basics Covered?

Aug 3rd, 2020 14m 16s

Hi there! So this week, a nonprofit board member called me to ask for help with Facebook. If you’ve been listening to this podcast for a while, you know that’s what I do for a living – I help nonprofits and businesses with their social media ma

Ep 58: How to Get Reviews

Jul 27th, 2020 13m 40s

Hi there! In this episode we’re talking about reviews. Your organization might not have any reviews, maybe you have a couple, or 5 or 10, or hundreds. Having reviews to use helps other people get confidence to try out your organization or to

Ep 57: Remembering WHY Keeps You Going

Jul 20th, 2020 10m 42s

Hello! It looks like the pandemic is still around and we’ll be affected by it for a while longer. School is supposed to start, but will it? Did you go on vacation or was that put-on hold? How are you handling your days? As a nonprofit leader

Ep 56: Let's Check In - Are You Following Through?

Jul 13th, 2020 13m 9s

Hi there! A year ago on this podcast, all the way back in Episode 10, I shared with you what I was going through trying to grow grass from seed in my yard I was so tired of putting all this time and effort into trying to get something to grow

Ep 55: The #1 Thing Your Virtual Event Needs

Jul 6th, 2020 14m 39s

Hey there! Let’s jump right into today’s episode… You know I’m working on creating an online course for you. I’ve been getting a lot of feedback and researching things to include in the course… One of the things I keep coming across is people

Ep 54: The REAL Purpose of Facebook and Instagram

Jun 29th, 2020 16m 58s

Okay, let’s jump into today’s episode… I’m working on creating an online course for you and one of the things I’m focusing on is something so obvious, but doesn’t get talked about much: Why are you posting? What’s the reason? You know you shoul

Ep 53: How to Tell Facebook Who Should See Your Posts

Jun 22nd, 2020 21m 26s

I have to start by telling you this story – a few days ago, I decided I was going to make banana ice cream from scratch. Not just blending up bananas as flavoring into vanilla ice cream, but actually making frozen bananas into ice cream. I’ve h

Ep 52: Recharge and Re-Inspire Your Spirit with 5 Tips

Jun 15th, 2020 13m 4s

There are a lot of things in life that can leave us feeling zapped. Out of gas. Wind completely out of our sails. Tired. A big pile of mush. Whether it’s in our everyday lives at home, at work, or maybe the weight of the world feels like it’s

Ep 51: Your Facebook Questions Answered!

Jun 8th, 2020 23m 36s

If you’ve ever asked me a question through email or direct message on Facebook or Instagram, you know I always reply with an answer. Hopefully that answer gets you on the right track with any social media challenges you’re working through. I’ve

Ep 50: How to Run a Facebook Ad

Jun 2nd, 2020 21m

In this episode of Unlocking Your Nonprofit Potential, we’re going to tackle one of the most talked about pain points of Facebook – Facebook Ads! Because this is SUCH a lengthy and intricate topic, we’re going to start at the very beginning an

Ep 49: Get Decisive with These 3 Steps

May 25th, 2020 12m 21s

Wanna know something not many people know about me?I can be very indecisive. For me, even the smallest decisions can be hard to make. What shoes should I wear? What should we have for dinner? Should I take my dog, Jack, for a walk or play fetch

Ep 48: Blog Better with These 6 Tips

May 18th, 2020 13m 35s

I am SUPER excited for today’s episode. Quite a few of you have asked if we could spend an episode talking about blogging… So here you go! Let’s talk about creating a blog for your nonprofit! First of all, why are blogs important? If you have a

Ep 47: Is your Facebook post missing THIS?

May 12th, 2020 13m 10s

You and I both know that right now more than ever, people are in need. People are in crisis. Whether it’s an economic crisis, or an emotional crisis, or a health crisis, or something else – there are a lot of people out there in your community

Ep 46: Fundraising Tips from the Best of the Best with Martin Leifeld

May 4th, 2020 30m 12s

Have you ever had a conversation with someone who was just so good at their job, and who has made such a difference in the world, when you finish chatting, you just pray some of their skill, experience and overall goodness has somehow rubbed of

Ep 45: Re-Opening After COVID-19, Giving Tuesday & How to Get More Facebook Followers

Apr 28th, 2020 12m 1s

As a nonprofit organization, you deal with multiple audiences – your staff and volunteers, your donors, and the people you serve. In today’s episode, I’ve got three quick tips to help you with ALL of them! The conversation you need to have wit

Ep 44: It's Never Too Late to Start a Facebook Page

Apr 21st, 2020 13m 45s

A week ago, a small business owner called me to ask for help setting up a Facebook page. Normally she doesn’t rely on Facebook to keep her business going. But in these times of staying home and self-quarantining, she realized that Facebook is t

Ep 43: How to and Why You Should Email Your Donors TODAY!

Apr 14th, 2020 10m 52s

As I'm recording this, there’s a pandemic going on. Still. It’s Good Friday – Easter weekend is here, and a few weeks ago, I thought, OH FOR SURE we are going to be in church on Easter Sunday – everything is going to be open up again, and this

Ep 42: How to Make Schooling Your Kids at Home Easier

Apr 7th, 2020 25m 13s

With this crazy COVID-19 stuff going on, have you suddenly found yourself filling the role of teacher, principal AND janitor of your child’s new at-home school? How’s that going so far? In this episode, I sat down with MY MOM, who schooled me

Ep 41: Online Fundraisers - Hot or Not?

Mar 31st, 2020 22m 18s

If you’ve had one toe in the nonprofit swimming pool in the past few weeks, since the coronavirus pandemic situation has been unfolding, you’ve likely heard the words “online fundraising” about a million times by now. Lots of nonprofits have ha

Ep 40: 8 Things You Can Do for Your Nonprofit in a Quarantine

Mar 24th, 2020 11m 31s

Hello! We’re still in the midst of the coronavirus outbreak of 2020… I don’t have to give you an update or a play by play of what that means – chances are, you know exactly what that means for your community. Across the world right now, there

Ep 39: How to Deal With a Crisis

Mar 17th, 2020 17m 34s

How are you holding up with all this COVID-19 stuff going on? Are you feeling overwhelmed? Anxious? Scared? Somewhere in between? How has coronavirus affected your nonprofit? Is it business as usual? Have you had to change the way your organiza

Ep 38: Lauren Answers Your Questions!

Mar 9th, 2020 15m 24s

In today’s episode I’m answering your questions about Snapchat, birthday fundraisers on Facebook…and more! If YOU have a question you’d like me to answer, send me an email– just click on contact, or you can always send me a message on Facebook

Ep 37: Your Donors Want You to Hear This

Mar 3rd, 2020 16m 6s

Fundraising. Is that word thrilling to hear, or does it give you anxiety? For some people fundraising is their favorite part of being involved with a nonprofit, and for other people, it’s their number one cause of heartburn. I don’t have to tel

Ep 36: 3 Things People Should Know About Your Nonprofit

Feb 25th, 2020 17m 22s

Let me ask you a question – do people know what your nonprofit does? This might sound like a silly question – your first reaction might be, “Of course people know what we do!” But do they really? This is an all too common problem that nonprof