Windy Natriavi founded and co-led the GO-LIFE services under GoJek, Indonesia's first tech unicorn valued at $7 Billions. After being promoted to be GoJek’s VP of Growth, Windy took a rare turn in her career and decided to build a microfinancing company, AwanTunai, which serves millions of unbanked customers. AwanTunai builds digital distribution to thousands of micro-retail merchants who can then access working capital as well as accept payment from AwanTunai consumer credit. The financially inclusive startup also issues mobile-based consumer credit, serving the 100 million Indonesians unable to access banking products. Her work with AwanTunai led to her being inducted into Forbes Indonesia's 30 Under 30 list in 2019.

During this interview, we discussed how Windy Natriavi overcame her fear of joining a hyper growth tech firm without technical knowledge, her brave step in entrepreneurship after a 5-mins conversation with her mentor, and her latest work in a women empowerment platform aiming at providing the same opportunities as she has to others.

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