In Ontario, the number of older adults aged 65 and above reached 2.4 million in 2017 and it is expected to reach 4.6 million by 2046. Self-directed care provides care recipients with more autonomy on what care they need and how that care will be delivered. Cheney Xia, an entrepreneur who co-founded Gotcare, an at-home care provider that is designed to transform how healthcare is delivered throughout Canada, joined us for a thoughtful discussion on her personal journey as an experienced designer, technologist, and now an entrepreneur. In this interview, Cheney discussed how she stumbled upon her venture ideas, met her current business partner, how a highly diverse team helped her pull 7 digits revenue in year one, and her personal reflections as a female entrepreneur.