Tye Tyler (Shock The Fox)shares his journey from the corporate world slinging cell phones to becoming a full time guitar builder. He discusses his background in woodworking and how he got into building guitars. We also go over the importance of sharing the process of guitar building and engaging with folks in a genuine way. He also talks about the joy of opening a guitar and the satisfaction of building for others.This is a banger of an episode, and you really should check out Tye's work on his webiste HERE: https://shockthefox.com/Takeaways

Sharing the process of guitar building can engage customers and create a deeper connection.

Trusting the builder's creativity and giving them freedom can lead to a more exciting and satisfying final product.

The joy of receiving a custom guitar is like experiencing Christmas morning as an adult.

Innovative approaches and attention to detail can set a guitar builder apart and create a unique product.

Chapters00:00Technical difficulties01:00Introduction and background03:02From Oil City to the corporate world04:22Transition to woodworking and guitar building05:46Bartering for guitars07:15Transition from corporate world to guitar building08:14Building guitars and the quest for expertise09:37Sharing the process of guitar building11:25The joy of opening a guitar20:05The satisfaction of building for others22:24Telling the story of the build23:21The fascination with the guitar building process25:38The importance of engagement and storytelling27:07The excitement of receiving a custom guitar29:17Trusting the builder's decisions30:48The uniqueness of Tye Tyler's guitar building36:17Innovative approaches in guitar building37:24Attention to detail in guitar building37:54Attention to Detail in Guitar Building39:00Neck Resets and Guitar Modifications42:29Customizing Guitars and Personal Projects44:06Critiquing Traditional Guitar Building Methods46:21The Importance of Reinforcement in Guitar Design50:31Finding Fulfillment in Guitar Building57:54The Balance Between Creativity and Efficiency in Business01:01:31Favorite Boss Pedal01:02:46Favorite Kind of PizzaSupport The Show And Connect!The Text Chat is back! Hit me up at (503) 751-8577You can also help out with your gear buying habits by purchasing stuff from Tonemob.com/reverb Tonemob.com/sweetwater or grabbing your guitar/bass strings from Tonemob.com/stringjoyRelease your music via DistroKid and save 30% by going to Tonemob.com/distrokidLearn more about your ad choices. Visit megaphone.fm/adchoices