In this conversation, Blake interviews Chris and Matt from Driftwood Guitars. This is an EXTREMELY YouTube driven episode. (Thanks Rhett Shull!)As the Driftwood Guitars channel has grown, so has the guitar building business and we talk about their approach, how to balance the guitar building side with the video side, negative troll comments, mental health, and a whole lot more!Head over to the Driftwood Guitars website HERE! https://www.driftwoodguitars.com/And their YouTube HERE https://www.youtube.com/@DriftwoodGuitarsTakeaways

Building guitars was a hobby that turned into a business

YouTube played a significant role in growing their business and connecting with customers.

YouTube has revolutionized the guitar world, making it more accessible and exciting.

Balancing marketing/promotion work can be difficult, but it's necessary.

Chapters00:00Introduction and Background01:58Getting Started in Guitar Building03:01Transition to YouTube06:02The Impact of YouTube on the Business08:08The Evolution of YouTube and its Influence09:31The Growth of Guitar Podcasts12:21The Shift in YouTube's Perception15:36The Journey into YouTube19:46The Early Days of YouTube20:45Creating Quality Content21:14Finding Your Voice on YouTube22:09Listening to the Audience23:08The Power of Momentum24:18Discovering Your Niche25:14Analyzing Video Performance26:09The Importance of Thumbnails and Titles27:11The Viewer's Perspective28:05The Unpredictability of Video Success29:24Balancing Passion and Views30:27The Impact on Business31:09Expanding Reach and Sales32:08Direct Connection with Customers33:09Competition and Quality34:27The Power of YouTube Algorithms35:51The Work Behind the Scenes38:47The Balance Between YouTube and Guitar Building41:27The Path to Success44:03The Role of Luck and Algorithms45:53The Power of YouTube Collaborations46:35The Importance of YouTube for Creators47:03The Evolving Landscape of YouTube47:55Balancing YouTube and Guitar Building48:23YouTube as a Tool for Business Growth50:15Dealing with Negative Comments on YouTube51:13Developing Resilience through Online Criticism52:47Appreciation for the Online Creator Community53:32Final Thoughts and Shoutouts56:26Favorite Boss Pedals59:06Favorite Kind of Pizza01:04:02Closing RemarksSupport The Show And Connect!The Text Chat is back! Hit me up at (503) 751-8577You can also help out with your gear buying habits by purchasing stuff from Tonemob.com/reverb Tonemob.com/sweetwater or grabbing your guitar/bass strings from Tonemob.com/stringjoyRelease your music via DistroKid and save 30% by going to Tonemob.com/distrokidLearn more about your ad choices. Visit megaphone.fm/adchoices