We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy.Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repur

Episode 134: How To Get Started With Time Blocking So You Can Be A Productive Tech Smart Boss

Jul 30th, 2019 23m 19s

Sadly there are only 24 hours a day, 7 days a week and not even a Tech Smart Boss can do anything about that. But guess what, that is plenty of time. The key is to work smarter, not harder, so there's no excuse for not having time to get stuf

Episode 133: How To Turn Your Employees Into Social Media Ambassadors For Your Brand

Jul 2nd, 2019 21m 41s

Trying to participate in social media these days is like trying to drink water out a fire hydrant. Everyone's doing it and for the few people out there actually trying to listen, you have a million people screaming "Hey, look at me!"So if you

Episode 132: How I Lost Everything On My Laptop And Fully Recovered (The Tech Smart Boss Way)

Jun 25th, 2019 28m 5s

I just went through the nightmare scenario we all dread, my laptop got completely wiped. Everything gone, brand new OS installed, all data gone.But being a Tech Smart Boss, I was able to get my entire workspace back up and running, without l

Episode 131: 5 Step Process To Being A Customer Centric Organization (The Tech Smart Boss Way)

Jun 18th, 2019 25m 24s

I talk about being customer-centric all the time and frequently complain when I deal with companies that don't have the same approach to customer service that I believe should be delivered.But I've never gone into a step by step on how to bec

Episode 130: How To Best Use Canned Responses In Your Sales and Support Teams

Jun 5th, 2019 32m 21s

There are lots of ways to give poor customer support, and one way, to send a canned response to your lead or customer the wrong way. And yes, there is a right way. Leveraging canned responses is a key business process that you need to imple

Episode 129: 7 Ways To Thank Your Employees (And Keep Retention High)

May 28th, 2019 36m 42s

You've probably heard the saying "It's cheaper to keep em" in reference to marriage, guess what it applies to employees as well (but only the really good ones, you have to let the bad ones go fast or they can cost you quite a bit).Seriously t

Episode 128: How To Use Content Curation As Part Of Your Social Media Strategy

May 21st, 2019 42m

When you're hanging out at a social engagement, we all see the same types of people. There are those who talk about nothing but themselves. Those that make boring small talk about the weather and other topics we don't care about. And then th

Episode 127: How To Hire A Project Manager (The Tech Smart Boss Way)

May 14th, 2019 31m 9s

We talk a lot about project management technology (and we mention a bunch in this episode), but we never talk about perhaps the most important part of successfully managing projects, the project manager!And over the many years of managing and

Episode 126: How To Introduce Storytelling In Your Brand Marketing

May 7th, 2019 27m 31s

The human brain is hard-wired to relate to stories. And what makes a billion dollar movie like Avengers: Endgame succeed is sticking to a tried and proven storytelling method.The same process of telling a story that helps Hollywood be succes

Episode 125: How To Improve Your Content Marketing By Pruning Old Content

Apr 30th, 2019 27m 29s

Why prune a bush? To encourage healthier growth and rejuvenate it. It's a common thing we do to take care of our yard but it's something we rarely think about when it comes to the content on our blog.In fact, content pruning is a necessary

Episode 124: 10 Super Easy Ways To Convert More Leads From Your Content

Apr 23rd, 2019 32m 9s

A Tech Smart Boss is always trying to drive more traffic, drive more leads, and drive more sales. But sometimes, the easy place to mine for new gold is to clean up all the gold you dropped and left behind.OK, we're not talking about gold, w

Episode 123: How To Use Scrum and Agile Methodology For Non Tech Projects (The Tech Smart Boss Way)

Apr 16th, 2019 29m 33s

We're all about productivity and getting stuff done as a Tech Smart Boss. Finding that perfect blend of great business process and do it yourself technology to grow your business is what we're all about.To that extent, I'm a big believer tha

Episode 122: 8 Essential Components of a Landing Page (The Tech Smart Boss Way)

Apr 10th, 2019 38m 43s

We talk a lot about content marketing, inbound marketing, lead magnets, search engine optimization, and all the things that enable you to drive leads from your website straight into your sales queue. But we've never gone deep into one of the m

Episode 121: 9 Customer Service Metrics a Tech Smart Boss Should Track

Apr 2nd, 2019 32m 21s

If you listen to the podcast, you know there are 2 things I am really passionate about, great customer support and metrics. Not just any metrics, but metrics you can use to make a difference in your business.So you know I was excited to co

Episode 120: What Is A Kanban Board (And How Does A Tech Smart Boss Use Them)

Mar 26th, 2019 25m 39s

You may not know it, but odds are that you are using the Kanban project management methodology every day. In all areas of your business; sales, marketing, operations, development, and even in your own personal task management.It's a pretty s

Episode 119: 7 Types of Software Your Sales Team Needs In Their Tech Stack

Mar 19th, 2019 32m 31s

It's been a while since I did a tech stack podcast, so since I've been using some new tools in my sales toolkit, I wanted to do a refresh episode.As with anything, a tech stack depends greatly on the type of business you're in. And in this c

Episode 118: 8 Tips To Take Your Customer Support From Good To Great

Mar 12th, 2019 36m 39s

We talk a lot about providing excellent customer support on the Tech Smart Boss podcast. It's something that should just be the standard for business, but unfortunately, for most organizations, they fall short.In this episode, I go over 8 th

Episode 117: How To Do A/B Testing When You're A Small Business (The Tech Smart Boss Way)

Mar 5th, 2019 36m 37s

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a Ph.D. in mathematics if you do it the way some want you to.As a sma

Episode 116: How To Write A Case Study For Your Business (When Your Customer Won't Go On The Record)

Feb 27th, 2019 26m 26s

Case studies are excellent mid and bottom of the funnel evergreen content. Your potential customers may be ready to buy your product or service, they just need a little extra justification to pull the trigger. Seeing a case study that resonat

Episode 115: How To Outsource Your Content Writing (And Avoid The Pitfalls)

Feb 19th, 2019 36m 37s

We always talk about Content Marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads.However, Content Marketing takes time, and to do it correctly takes even m

Episode 114: How To Align Your Sales and Support Organizations

Feb 13th, 2019 24m 11s

Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like an

Episode 113: 5 Things To Do To Increase Your Content Dwell Time (And Your Search Engine Rankings)

Feb 5th, 2019 20m 31s

One of the signals that Google uses to rank web pages is how long a person stays on that page before popping back into Google to search for the same thing. It's a metric called "Dwell Time."It's an important thing to increase on your website

Episode 112: 7 Cognitive Biases That All Entrepreneurs Should Be Aware Of

Jan 29th, 2019 37m 50s

As humans we all have cognitive biases. Many were developed to help us survive way back in the cave man days, but can be quite destructive for an entrepreneur.In this episode, I discuss 7 cognitive biases that I have researched and identifi

Episode 111: The What and How of the 5 Whys Process (Root Cause Analysis)

Jan 22nd, 2019 30m 45s

Anyone with kids can appreciate the effectiveness of asking why over and over again until the response is "Because I said so" or "Because God made it that way." Well in business, it turns out asking why 5 times, leads to a great root cause ana