Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product and service and more.
As a growing business, it's essential to have proper alignment of your sales and support teams, to ensure this doesn't happen.
In this episode, I go over both the process and technology steps you can take to ensure your sales and support teams are in sync as you grow.
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