The PR Executive

There are some unique things you can do to position your PR agency appropriately. One of those is to not be a full-service marketing agency. It may be unwise to be all things to everyone: instead, you really want to have a niche that will set y

9: 4 Tips for Handling Crisis Management w/ Mike Swenson

Aug 2nd, 2016 14m 44s

Chipotle. Home Depot. H&M. Abercrombie & Fitch. As huge as these companies are, as well-established as they are, as long as it took to build up their world-class reputations, they were all crippled by one thing: the crisis. In part 3 of our int

8: Integrated Agency: The Best Fit for Today’s PR Clients w/ Greg Loh

Jul 26th, 2016 15m 7s

In a world where PR agencies are required to deliver more and more complete solutions that leverage digital technologies, an integrated agency can be a very productive environment. In this episode Greg Loh, Managing Partner of Public Relations

7: Cause Marketing: How to Successfully Partner Companies and Nonprofits w/ Mike Swenson

Jul 19th, 2016 15m 25s

Cause marketing is a partnership between a for-profit company and a nonprofit organization to do good in their community. For the company, it’s an opportunity to organize and formalize their philanthropic activities. For the nonprofit, it’s an

6: 5 Ways to Build Credibility Through Announcing Bad News w/ Moira Conlon

Jul 12th, 2016 15m 33s

Credibility and execution are everything in building relationships and trust with investors. So PR professionals need to know how to build credibility for their corporate clients. So much of how to do that centers around how you communicate. In

5: Why You Shouldn’t Ignore Branding in Public Relations w/ Tonita Perry

Jul 5th, 2016 14m 57s

When people think of branding, they think of marketing. It makes sense: when you’re putting a brand out you’re thinking of what the return will be. But branding is important for PR professionals, too. In PR, you are charged with making sure tha

4: How to Navigate PR in the 21st Century w/ Mike Swenson

Jun 28th, 2016 12m 9s

Compared to 35 years ago, the world of PR is dramatically different today. In order to be a successful communicator in the 21st century, you have to be real. You can’t spin things anymore, or not answer questions. You have to be real, authentic

3: How PR Agencies Can Nail Multicultural Outreach

Jun 21st, 2016 10m 39s

We are living in a rapidly changing world. The demography in the United States has changed more in the past 50 years than it has in the country’s entire history. Some PR agencies out there may not know how to reach out to diverse communities. O

2: How to Identify Human Passion and Use It for Outstanding PR w/ Gillian Christie

Jun 14th, 2016 21m 1s

It isn’t hard to see that humans make decisions out of their emotions. The job for PR professionals, then, is to “find the feeling” within the DNA of both the company they are working with and the audience that company is trying to reach. Do th

1: Why You Should Listen to The PR Executive

Jun 7th, 2016 8m 2s

The world of PR, like any other industry, has a lot to learn from itself. Robert Chaffin, host of The PR Executive, is the Founder and CEO of Reputation Sumo, a reputation management firm. His years of experience in marketing and reputation man

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