Chipotle. Home Depot. H&M. Abercrombie & Fitch.

As huge as these companies are, as well-established as they are, as long as it took to build up their world-class reputations, they were all crippled by one thing: the crisis.

In part 3 of our interview series with Mike Swenson from Crossroads Communications, Mike was kind enough to discuss crisis communications with us, including 4 ways to handle it.