Marketing for Justice
The Law Firm Marketing MixEpisodes
Episodes of The Law Firm Marketing Mix
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Chris Brencans of On The Map, a digital marketing agency for law firms, joins the podcast to share his perspective on what the explosion of artificial intelligence (AI) means for SEO and legal marketers in general. From favorite tools for AI-dr
Dan Brian sits down with his go-to expert on all things AI, Bobby Steinbach of MeanPug Digital, to discuss the incredible possibilities of AI for law firm marketing — as well as the inherent sh*tshow. From image and audio generation to text-bas
In Season 2, Episode 3 of "The Law Firm Marketing Mix," Dan Brian sits down to talk with Michele Edwards, director of marketing and business development at the Richie Law Firm in Virginia, about how she's leveraging video marketing to refresh w
For legal marketers, strategy is everything! Kerri Coby White of legal marketing consulting firm KerriJames joins "The Law Firm Marketing Mix" podcast to preview her new book, "The Law Firm Growth Machine," and share the 5-step process law firm
Alex Schwartz of Brownstein joins the podcast for a wide-ranging conversation on the metaverse — what it is, and how the heck it's (possibly) relevant for law firms. From setting up shop on "virtual" plots of land to attributing leads from a pl
Kerri Coby White of KerriJames joins "The Law Firm Marketing Mix" to talk about the importance of Google reviews for law firms — and why "one-off" requests are not enough. Your law firm needs a system for review requests, automated wherever pos
Hilary Angrove of SEO agency Make Your Mark Today joins "The Law Firm Marketing Mix" to share her perspective on law firm SEO — as both a marketer and practicing attorney. From the "essentials" like content development and link-building to how
In Episode 38 of “The Law Firm Marketing Mix,” things get meta as Robert Ingalls joins the podcast to talk about podcasts for law firms. Founder of LawPods (and former practicing attorney), Robert shares how law firms can leverage their own pod
In Episode 37 of “The Law Firm Marketing Mix,” Dan Brian sits down with Ryan Klein of Market My Market to talk about why SEO is a “mission-critical” investment for law firms, and how legal marketers can keep up with Google’s fast-evolving searc
In Episode 36 of “The Law Firm Marketing Mix,” Dan sits down with Kerri Coby White of KerriJames to talk about all things data and data-driven decision-making for law firm marketers. From data-driven intake processes to lead attribution, CRM au
In Episode 35 of “The Law Firm Marketing Mix,” Alex Schwartz of Brownstein joins the podcast to share a “gentle alarm” on the looming impact of major privacy changes on law firm marketing — and digital marketing in general. From a “cookie-less”
Q Miceli, director of marketing and communications at a DC-based whistleblower and class action firm, joins the podcast to talk about strategies for promoting wellness and mental health while working as a law firm marketer. Listen in as Q share
In Episode 33 of “The Law Firm Marketing Mix,” Dan Brian sits down with Chris Dreyer, founder and CEO of Rankings.io to talk about all things link-building for law firms. In a wide-ranging conversation, Dan and Chris dig into why link-building
Dan sits down with PR consultant Janet Falk in Episode 32 of “The Law Firm Marketing Mix” to discuss how attorneys can leverage public relations and media coverage to attract new clients, drive referrals, influence litigation, and more. From de
In Episode 31 of "The Law Firm Marketing Mix," Renee Cooper of The Dixon Firm shares how she's generating leads and signing cases for her Atlanta-based personal injury firm with live events and killer swag. From swag selections to event setup,
In Episode 30 of "The Law Firm Marketing Mix," Dan Brian sits down with Q Miceli, Marketing Director at class action and whistleblower law firm Tycko & Zavareei, for a wide-ranging discussion on content marketing, class action lead gen, the psy
John Hinson, editorial director at Spotlight Branding, joins Dan Brian on “The Law Firm Marketing Mix” to share the findings of his agency’s “2022 Legal Marketing Trends Report.” In a wide-ranging conversation touching on email marketing, video
In Episode 28 of "The Law Firm Marketing Mix," Ryan Klein of Market My Market joins Dan Brian to talk about all things Google Local Service Ads (LSAs). From wild swings in performance to a shi**y user experience, LSAs for law firms are infinite
LegalScapes founder and CEO Brian Craig joins "The Law Firm Marketing Mix" to talk with Dan about why law firms need to prioritize online reviews — and how they can design and implement a process for consistently generating 5-star reviews. From
Whitney Fletcher, Director of Marketing at Creative Genius Law, joins Dan Brian on "The Law Firm Marketing Mix" podcast to talk about how law firms can use education as an online marketing tool to generate leads, nurture relationships, and ulti
In Episode 25 of “The Law Firm Marketing Mix,” Danny Decker joins Dan Brian for a free-wheeling conversation focused on how law firms can use Facebook ads to build brand awareness, generate leads, and ultimately sign new cases — even in an era
Legal marketing expert Alex Schwartz of Brownstein joins the podcast to continue discussing TikTok for law firms — and why legal marketers can’t afford to overlook this channel any longer. From paid campaigns to follower-building, repurposing c
Juvo Leads co-founder Ted DeBettencourt joins the podcast to talk about why law firms can't afford to ignore live chat. From live call transfers to chat scripts, artificial intelligence to A/B tests, Dan and Ted cover all things live chat for l
Melissa Repking of Smokeball joins “The Law Firm Marketing Mix” to talk about all things law firm practice management software — and why digital marketers can’t afford to ignore it. From automation to generating referrals, review requests to SM
In Episode 21 of the “The Law Firm Marketing Mix,” Dan Brian of Marketing for Justice sits down with Jessica Dawson, co-founder and owner of TD&P Consulting, a healthcare litigation firm, to talk about how to build a sustainable business based
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