In Episode 36 of “The Law Firm Marketing Mix,” Dan sits down with Kerri Coby White of KerriJames to talk about all things data and data-driven decision-making for law firm marketers. From data-driven intake processes to lead attribution, CRM automation to advertising campaigns, Kerri digs into everything legal marketers need to know about applying data in their day-to-day work (even if you’re an English major who doesn’t like numbers).

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!