On this episode of The Know, Like & Trust Show, host Britney Gardner and guest Eliya Finkelstein discuss the importance of finding your unique voice in content creation. Finkelstein shares her journey of struggling to stand out in a sea of sameness to eventually ramping up her personality and voice, which led to her becoming more confident in her content. She recommends starting with small steps and building upon them to gradually develop a unique style. The episode also touches on the use of AI tools in content creation and the importance of staying true to brand identity. Eliya Finkelstein's journey towards finding her voice has not been easy. At one point, she felt frustrated and stifled, unable to say anything in the sea of sameness in the online world. However, this turning point led her to realize that the barrier to having a strong voice and personality in copy and content is not as high as we make it out to be. Although it has been a process, Eliya has come a long way in confidently bringing her voice to her brand, demonstrating that finding your voice is a journey.

Topics Covered: Eliya Finkelstein's journey to finding her voice in content creation Incorporating personality and uniqueness into copywriting AI as a tool for creativity, not a replacement Starting small to build a brand's identity