In this episode of the “Know, Like and Trust Show” podcast, host Britney Gardner discusses the importance of setting expectations in order to build trust with clients. She emphasizes that under-promising and over-delivering is a key factor in building a strong “Know, Like and Trust” factor. Gardner also explains how content can be used as a filter to attract the right customers and set expectations. She shares a humorous example of complaints made by customers of Thomas Cook Vacations, highlighting the importance of understanding and meeting client expectations.