0:05

Hey everybody , welcome to the Herdfit Podcast

0:07

with Dr Sam Rhee and myself , coach

0:10

David Silverson . This podcast is

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aimed at helping anyone and everyone looking

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to enhance their healthy lifestyle through fitness

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, nutrition and , most importantly

0:18

, mindset . All

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right , welcome back to the Herdfit Podcast . I'm Coach

0:23

David Silverson . I'm here with my co-host , dr

0:26

and Coach Sam Rhee , and

0:28

we have an interesting topic coming

0:30

in today . There's a lot of information about

0:32

this that we don't know yet , so we're going to

0:34

kind of to quote Sam Spittball a

0:36

little bit . But

0:39

, as an affiliate owner , this

0:42

is something that caught my

0:44

attention and very few things catch

0:46

my attention like this and

0:48

it's Nike . Nike

0:50

recently came out with

0:52

their own fitness equipment line . This

0:55

time and I think over five decades they've been

0:57

a business . They have not been in fitness

0:59

equipment at all Golf

1:02

clubs , clothing , shoes , but actual

1:04

equipment that we have in the room next to us at

1:06

CrossFit Bison . This is a

1:08

first . And now

1:11

they're coming out with group fitness

1:13

studios and running studios and

1:17

they have Nike trainers . They

1:20

have a lot of money . They have a huge brand

1:22

. People follow Nike like they

1:24

follow the Bible , right With some

1:26

of the big athletes that endorse them and follow

1:28

them . They are a huge brand

1:30

. I don't even think many people understand how

1:33

big Nike is and

1:35

the fact that they're making such an aggressive move

1:37

all of a sudden out of

1:39

nowhere . To me , I didn't know anything about

1:41

this . Like I almost had to look at it on

1:43

Instagram . I was like wait , is this a fake account that's

1:46

putting this information out ? So

1:48

they're coming out . They have barbells

1:50

, dumbbells , plates

1:52

, kettlebells , benches

1:55

, dip machines basically

1:58

a lot of what you would see in a CrossFit

2:00

gym , a lot of the stuff that

2:02

we use here . And Sam

2:05

, when you saw that let's start off

2:07

with the equipment first , what

2:10

was your reaction to it and

2:12

did you go down any sort of as

2:15

we call them rabbit holes with the fact that

2:17

they're coming out ? Fitness equipment ?

2:20

If you wanted to say the sky is falling , you

2:22

could say that for CrossFit . You could say , look , they're

2:25

eating Rogues lunch . They're going to eat

2:27

CrossFit's lunch . They're going to . This

2:29

is the monster that's going to envelop us

2:32

and eat everything . Take over market share

2:34

. They're going to open up these fitness studios

2:36

. They're going to compete with boxes

2:39

. They're going to be selling their own fitness equipment

2:41

. The sky is falling

2:43

. That would be my first

2:46

scary thought , I guess , with

2:48

this .

2:50

And the other side of it is , as an affiliate owner

2:52

, I'm kind of like I kind of want to see their stuff . I

2:55

want to see if it's any good . I'm sure

2:57

it is good . But I'm

2:59

also kind of a loyal person , even to a fault

3:01

. I'll buy

3:03

something from Rogue even

3:05

when it's more expensive than from another

3:07

company , because I want to support

3:10

Rogue and I think they're a great

3:12

company , american company . If

3:14

you get into all this international trade

3:16

stuff , you know where Nike makes all their material

3:21

. That's going to be part of the angle . As a gym owner

3:23

, do we want to look into their equipment . But

3:27

what would you do if you came here and all of a sudden

3:29

you started seeing Nike barbells and Nike plates

3:31

? Would you care ? I

3:33

mean , I know you're a coach here and you're a very involved coach

3:35

, but as a member , would that be

3:37

something that you kind of raise your eyebrows to , or it's

3:40

just like new stuff ?

3:41

Sell out . No , Well

3:43

, you bought true grit boxes , and that was after

3:46

they sponsored Legends and

3:48

they were awesome . You also bought Yourland

3:50

mats , so I don't have a problem

3:53

with the brand per se . I

3:55

know you buy products for the

3:58

companies you want to support . If they sponsor

4:00

competitions that are good , that

4:02

you like that sort of give

4:05

back to us , then you're going to give

4:07

back to them and that's sort

4:09

of been . I think every affiliate

4:11

owner should do that . You should buy from the

4:14

companies that you feel are supporting

4:16

you , your affiliate , your brand

4:19

, your business .

4:21

And again , like you said , I did make a

4:23

couple of equipment orders from TrueGrit , which

4:26

we did here . Never mind , I'm

4:28

not going to say anything about that , yourland . We

4:31

were supporting them because

4:34

they supported something that I feel really

4:36

passionate about and it's master's support . And

4:39

I met them at Legends . I said , hey , I'll put a

4:41

bigger order in for you guys and they

4:43

were great , but I'm still

4:46

90% rogue and

4:48

again , they have my loyalty . They have Bison's

4:50

loyalty and Chris Shields the same way . But

4:53

we're going to be meeting a new equipment vendor out

4:55

in Tempe at Legends this year and

4:58

we're in the market for some new boxes and

5:02

I do want to talk to them . They have a very

5:04

specific kind of soft slash

5:06

, hard box that we're in

5:08

the market we're searching for right now and we're

5:11

having a hard time finding that . I

5:13

do . I'll go down that same path . So

5:15

Nike , I don't really have any affiliation

5:17

with them . I'd actually don't even like their shoes . They

5:19

don't fit well with my feet . I don't have a lot

5:21

of Nike stuff , but

5:23

I would if they reached out to us

5:26

or they supported something

5:28

that we do like . Let's say , they came and sponsored

5:30

our open party , our 10-year anniversary

5:32

party , in February and they

5:34

wanted to let us see some things and , like

5:37

2IR , when they came out for our open party

5:39

, we had a lot of people buy their shoes right . I bought

5:41

two pairs . I would be all about

5:43

it because I

5:45

think that competition is a good thing . If

5:48

anything , I think this should make rogue maybe

5:50

almost double down on some of the processes and equipment

5:53

. I'm not going to throw them under the bus too much

5:55

, but I've gotten some stuff from Rogue for the gym

5:57

over the past six months and I've had

5:59

other people say the same thing , members and coaches

6:01

. It's not what it used to be Like , simple

6:03

stuff . Our rollers you know we

6:06

had like 11 rollers pop . After we bought

6:08

them from there , the red bands and green bands

6:10

are snapping . The chalk is different . So

6:13

is that a business that's getting bigger

6:15

that can't handle the growth and some of their quality

6:18

is going down ? Maybe ? I think that

6:20

Nike , coming to the market could easily . It's

6:22

like a gym opening up down the street . It

6:24

makes you check your own processes a little bit and be like , hey , could

6:27

we be doing something a little bit better ? Noble

6:30

, they're struggling , right , they just laid off a huge

6:32

portion of their workforce . They're

6:34

still around . They still have a

6:37

huge contingent of games , athletes that support

6:39

their stuff , but they're definitely not

6:42

on the rise from my perspective

6:45

. Do you see the

6:47

Noble CrossFit Games ever becoming the Nike

6:49

CrossFit Games .

6:51

I don't think so . I think Nike looks

6:53

like they want to do their thing and this

6:55

their fitness studios , they're running

6:58

their training programs . They

7:00

I don't , I can't see

7:03

them ever wanting to go niche

7:05

. They would rather just , I

7:07

think , do their thing . That's my guess . That's

7:10

my guess .

7:10

Matt Frazier , no Olsen , sarah

7:13

Sigmund Satter , laura Horvath

7:16

and a growing

7:18

list of CrossFitters arc Nike

7:20

athletes . Now , that doesn't mean

7:22

they're gonna enter the CrossFit space , but they're

7:24

in it and I view this

7:26

equipment and the fact

7:28

that they're sponsoring these athletes . They're

7:31

trying to enter the CrossFit space . I

7:33

think they're trying to make a name for themselves . I

7:35

do believe it's

7:38

a long shot to think that they would ever be the the

7:40

title sponsor , because

7:42

it looks like they're gonna become a direct competitor

7:45

to rogue and rogue is like in Tight

7:47

with CrossFit and Castro forever Like

7:50

. I don't see that bond ever , ever

7:52

fracturing as long as these people are in leadership , which

7:54

CrossFit leadership has had changes every

7:57

two years . So who knows who's gonna be at

7:59

the top in two , three years from now ? But

8:02

what about the fitness

8:04

studios ? I want to introduce this

8:06

and then talk about my sky is falling

8:08

idea in relation to CrossFit

8:11

gyms . Here here's the write-up

8:13

from their website . These are fitness studios , nike

8:15

training , they call it group fitness

8:17

classes Featuring fun and challenging

8:19

workouts led by Nike trainers that

8:21

meet your evolving needs . Yeah

8:24

, pretty good motto there . And where

8:26

they starting ? California , santa Monica

8:28

, newport Beach , west Hollywood and Tegan

8:31

from morning . Chalk up , love her work . She

8:33

put in her article that there

8:35

are some Austin Texas

8:38

teasers being thrown out there . So

8:40

they're definitely gonna expand . And it's funny , this it

8:42

almost sounds like this is the inception of CrossFit

8:44

. This is where it started West Coast California

8:46

and I remember

8:48

Joey Dill tell me years ago he goes whatever

8:51

West Coast CrossFit is into

8:53

and they're kind of like they're like a year ahead

8:55

of East Coast , like . So Just pay attention

8:57

. So there's something about West Coast

9:00

fitness and I've been out there a few times

9:02

you have to . It is a much more active

9:04

lifestyle out there . So it their

9:06

, their trendsetters , is what I'm trying to get at

9:08

. They're gonna be making

9:10

their way out here at some point to

9:13

the East Coast . These Nike training studios

9:15

as long as they , you know , get some traction

9:17

out there . There are a hundred and forty

9:19

nine dollars per month , which

9:22

is pretty standard for a

9:24

gym that is offering group fitness

9:26

. There's a couple gyms in

9:28

our area that are a boot campy . They don't have a lot

9:30

of equipment , programming isn't as diverse

9:32

or , I should

9:34

say , complex , and that's , you know , 150

9:37

to 200 dollars a month is usually where most of them

9:39

reside . So I don't think they're trying to undercut

9:41

the market . They're barbell , prices are right

9:43

in line with rogue . I mean , that's just

9:45

. I don't think there's anything that

9:47

to read into there . But

9:49

If these things

9:51

start popping up , there's two questions I want

9:53

to ask you Do you feel

9:56

this is going to be a competitor

9:58

like Orange Theory at 45 to

10:00

CrossFit gyms ?

10:04

Let me . I looked at the Newport Beach

10:06

location and I looked

10:08

at their schedule and their trainers and what

10:10

they're doing . Let me throw that in and then you

10:12

can sort of see compare that to say

10:14

maybe what we're doing at our gym . So

10:17

they're actually starting on the 15th and

10:20

so their daily class schedule Monday through

10:22

Friday will be 5am

10:25

, 6am , 7am , 8.30

10:27

, a noon class

10:29

and then a 5.15

10:32

and a 6.30 evening class . That's

10:34

Monday through Friday .

10:37

So seven classes a day , one , two , three , four , five

10:39

.

10:39

Yeah , seven classes a day . On Saturday

10:41

they have three classes 8.30 , 9.30

10:43

, 10.30 , and then on Sunday they have two

10:45

classes 9.30 and 10.30 .

10:47

What are they on our website ?

10:48

I know , I was like , wow , this sounds a lot

10:50

like a bison sort of thing , except

10:52

we actually have more classes . Yeah , we do .

10:54

That's a pretty typical cross-it gym schedule To

10:56

me .

10:57

it struck me very much like a cross-it gym schedule

10:59

. They have three

11:01

types of classes . They have

11:04

what's called force , a force class

11:06

, which is starting on Monday . It

11:08

says power through every rep of this strength-focused

11:11

workout that features classic hinging

11:13

and pushing movements along with an

11:15

upbeat mix of athletic conditioning

11:17

exercises Primary muscles

11:19

, hamstring glutes , chest triceps

11:22

, primary movements , deadlifts , shoulder

11:24

presses , push-ups , hip thrusters .

11:27

They're not really releasing workouts , they're just telling you

11:29

what you're working .

11:31

That's the force day . That's

11:33

whatever on Wednesdays , or whatever it is Friday

11:35

, thursdays , the

11:38

max day is take your strength to the max with a challenging

11:41

mix of squats and pulling , and keep the

11:43

energy high with heart pumping , conditioning

11:45

, work , muscles , backs , quads

11:47

, glutes , biceps . Movements

11:50

, squats , lunges , rows , pull-ups that's

11:53

a max day . Their Metcon day is

11:55

all in the name . And improve your capacity

11:57

, burn calories , blah , blah , blah

11:59

. Inspired by our signature training shoe , of

12:02

course , right Primary muscles , full

12:04

body movements , jumps , swings

12:06

, rotations , agility drills . They

12:08

have three types of days .

12:11

Is it always like Monday , tuesday ?

12:13

Wednesday I don't know . I just saw the class

12:15

. They only released the class schedule . This week

12:17

they're starting .

12:18

Wednesday Right it's .

12:19

Metcon , of course , thursday . Max

12:21

Friday , metcon Saturday . I don't

12:23

know what that means . Those

12:26

are what they're doing To me . It

12:28

strikes me as less more

12:30

corporate-y , more vanilla

12:32

, more Barry's Boot Camp

12:35

than it is CrossFit it's

12:38

more like . And the trainers ? One

12:41

of them is an LA Rams cheerleader

12:43

, professional dancer . Another one was

12:45

a former SoulCycle fitness

12:48

trainer who now trains at Lifetime

12:50

Fitness . Another one is a quote entertainer

12:52

sports coach , dancer , yoga personal

12:54

trainer , dance fitness guy . All

12:57

of them are very beautiful-looking people

12:59

, of course , totally like

13:02

what you might see on a

13:04

fitness ad . Right

13:08

To me , this is one

13:10

super LA-looking two

13:13

. Very watered-down

13:16

ChatGBT wrote all of that

13:18

. Yeah , pretty much . If

13:21

an AI had to write a fitness program

13:23

and have a fitness studio , this is what it

13:25

would look like Super airbrushed . I

13:30

don't really know how that

13:32

will translate into

13:34

our fitness space . I

13:38

could see it working with the

13:41

Newport Beach crowd and all these guys

13:43

. But when you come into Sioux

13:45

City , iowa , and open up a Nike training

13:48

studio

13:50

, it's really just going to be Bill

13:52

who was at 24-hour

13:55

and someone else who's opening

13:58

it .

13:58

You know what I'm saying . Yep , I

14:01

know what you're saying , that the crowd is going to

14:03

be very select .

14:05

I feel like if they want to keep the super glitz

14:07

stuff , they're just going to have a few iconic

14:11

studios like in New York , in Manhattan

14:13

in Miami . You

14:16

know how Reebok used to have CrossFit and

14:19

they were the flagships , like these super

14:21

glitzy , nice ones .

14:22

Attached to a retail store , and that's where they made most

14:24

of their money .

14:26

To me .

14:26

I can't see Nike opening up like

14:28

5,000 affiliates across

14:31

the country Franklin Lakes , new Jersey kind of thing . So

14:36

even for the gyms that are in these areas right now

14:38

there's a lot of gyms in Santa Monica , newport

14:40

Beach , west Hollywood , crossfit . This

14:42

is a question that we always ask ourselves

14:44

as a staff . I'm thinking about this all the time

14:47

. Again

14:49

, competition is not a bad thing . I always like to welcome

14:51

it because I think it makes us better . But

14:55

this is probably more in the genre

14:57

of orange theory fitness . What a Nike

14:59

training studio will be . I mean , they're going to have barbells and

15:01

dumbbells , so probably the programming

15:03

will be different . And I always ask

15:05

myself what do we do different

15:08

? Or what can we do different

15:10

? To just make sure we

15:12

know and they know and the people that are

15:14

trying to decide between the two , they're

15:18

not the same . You're going to like this one

15:20

or that one , but you're not going to have to pick between the

15:22

two because they're not the same

15:24

. And I have four really

15:27

things that kind of have us stand out

15:29

from a Nike training studio which we don't

15:31

know much about or something that's

15:33

a group fitness class . That is

15:35

not CrossFit Trainer credentials

15:37

. Crossfit

15:40

is trying really hard right now to push education

15:42

. Hey , everyone should get L1 , everyone

15:45

should get L2 , everyone should get L3 . Why

15:47

don't you have your L4 yet ? And

15:50

I'd be lying if I said in the back of my

15:52

head I'm saying I should probably be getting my L3

15:54

next time . I'm up my research

15:56

, which it could be a process

15:58

to study for the test . It's a little bit tougher to

16:00

do and I know a couple

16:03

other CrossFit coaches here have said the same thing

16:05

. I listened to Bessar the other day . Sometimes

16:07

with Jason Ackerman and Fernandez , I

16:10

think he has , like he's going to have , like four or five L4s

16:12

on his staff , which is pretty impressive . You

16:16

know I'm not one to , you know , put

16:18

on on my back wall what credentials

16:20

I have and when my everything

16:23

that I've graduated from or all these accomplishments

16:25

that I have . I do

16:27

that thing in some industries , fitness

16:29

being one of them that can get overrated , but a

16:32

CrossFit credential , it

16:35

means something , not because

16:37

you're the most educated , intelligent person in

16:39

the world , but you . You can

16:41

really understand CrossFit in that way and teach

16:43

some of these movements . I mean , I

16:46

know trainers that have

16:48

every you know certification

16:50

under the under the moon and

16:53

could tell you every muscle group and every

16:55

function in the body . They can't teach you

16:57

a deadlift .

16:59

I would say I have a counterpoint . So

17:02

, yeah , the NSAM

17:04

, like CPT qualifications and all that , are

17:06

useless , but

17:09

getting your L one

17:11

and we've seen this , so I would say the floor

17:13

and the ceiling for CrossFit training

17:15

certification is

17:17

both lower and higher , absolutely

17:20

Great point . So we've seen

17:22

many CrossFit boxes where their

17:25

training is abysmal , and

17:27

then we've seen many CrossFit boxes , or

17:29

some , where the training is unparalleled

17:32

and and definitely the best in the business

17:34

, there's no doubt . So what

17:36

CrossFit is trying to do is raise the floor and

17:38

be like let's get rid of the really

17:41

bad training and push everyone

17:43

higher so that we can get to

17:45

where we should be , which is where

17:48

they are truly knowledgeable about

17:50

fitness training , which I truly believe

17:53

. If you are a really experienced

17:55

, good CrossFit trainer who has

17:57

the credentials and has the experience

18:00

, you're going to be better than anyone else out there . I

18:02

agree , but the problem is is

18:04

that we're not there

18:06

from the bottom like part of

18:08

it .

18:08

Yeah , Getting your L one does not mean much , it

18:10

doesn't mean .

18:11

Something doesn't mean much , it doesn't mean you're ready

18:13

to rock , and so my question

18:15

is is when do we get to a point where you

18:17

would say , hey , brock , you can go to you

18:20

know anywhere and drop into a gym

18:22

and have a pretty good experience ? Right now , it's

18:24

like you got to do a little bit of background

18:27

research and coin flip , if not worse

18:29

, right , and so CrossFit

18:31

has a huge burden

18:33

, or their responsibility right now , and they're

18:36

working on it they're trying to

18:38

try to elevate that .

18:40

Programming , you know I mean , and

18:42

trying to think , the

18:46

programming within CrossFit . It probably

18:48

will not be that different than Nike

18:50

Force and Nike Mecon , right , but

18:54

I like to see what the workouts are

18:56

. I really want to see before I really

18:58

pass big judgment on these Nike

19:00

studios , and if they're worth the time of day

19:03

. I want to see the workouts , and you know how

19:05

I am with programming , but

19:07

I don't want to just see , oh , a hinge and a pole

19:09

and full body triceps

19:12

and lats . I don't like that

19:14

kind of stuff because it just makes me think about a global

19:16

gym . I have a guy like using cables

19:18

and like a leg extension machine , which

19:20

, again , I'm not against , but that's not really

19:22

what we're going for here at CrossFit . I

19:26

would love to see the programming . I think CrossFit

19:28

can combat any sort of competition

19:31

with their programming if it's

19:33

done properly . And great

19:35

illustration on the ceiling being higher

19:37

and the floor being lower , because programming

19:40

, if done incorrectly , could be a lot worse

19:42

than anything and a lot more dangerous than

19:44

what you see at a Nike studio . Slash

19:47

an orange theory or F45 . But

19:49

I do think quality CrossFit

19:52

programming and quality workouts

19:54

it's still the best way

19:56

in the world to work out .

19:58

I feel like most of these and I don't

20:00

again , I can't . You're

20:02

right , we got to look at the programming and see what they

20:05

do . But if it's anything like most

20:07

of the boot campy things that I've seen at other places

20:09

and I don't I've never gone . I just watch on . People

20:12

post their workouts all the time at these different

20:14

places on Instagram and I watch them and some

20:16

of them are my friends and these dudes are

20:18

using like 20 , 25

20:20

pound dumbbells and they're doing bicep curls and then

20:22

they're doing some shoulder press with it

20:24

and then some yeah , peck , deck , right , peck , yeah

20:26

. And then I'm watching and then they do these half

20:29

ass burpees where they're just kind of jumping

20:31

and then but not all the way down and just

20:33

kind of jumping around and you

20:35

know , and then they do the battle ropes and

20:37

then they do this and I watch it and I'm

20:39

like this is better than nothing , but

20:41

this is all training wheel stuff . Like you can't

20:44

really develop

20:46

a lot of functional fitness with this . Now . You're not going

20:48

to hurt yourself probably , that's true , and

20:50

you're not going to necessarily , but you're not going to really

20:53

sort of push yourself

20:55

to the potential you can . Now in

20:57

CrossFit , done well , you

21:00

can achieve way

21:02

more than I think in any other

21:04

fitness modality Otherwise I wouldn't

21:06

be doing it Absolutely . However

21:09

, there are no training wheels Anytime

21:12

you engage in something where you

21:14

are reaching a higher level of your potential

21:17

, you do have to be very knowledgeable

21:19

, you do have to work with people , you do have

21:21

to be you

21:24

know . You can't just go in Eyes closed

21:27

. I feel like we've done

21:29

a really good job . I watch our new athletes

21:31

at our gym and I think we're doing

21:34

a better job now than we ever have in the past

21:36

10 years , taking people to

21:39

the next level in a better , more

21:41

fit way than anything that I've

21:43

seen at these boot camp

21:46

slash high intensity studios

21:48

. You know personal training type

21:50

stuff , but

21:53

there's always going to be

21:55

a market for the person who's like I need

21:57

the glitz , I need safe , I

22:00

need you know whatever

22:03

.

22:04

And I bet these places because in

22:06

Nike , I bet they're going to be beautiful , I bet they're

22:08

going to be awesome to look at . Look gorgeous to me

22:10

.

22:11

But you know , it's

22:14

just it just . I have a hard time with

22:16

the kind of programming that they do at all of these

22:18

places . I feel like it's CrossFit

22:20

light on so many levels and

22:22

Nicole Carroll has said this like they're stealing

22:24

from us , like this

22:26

stuff is BS

22:29

. Water down CrossFit and

22:32

you know what . Go to the well and drink the

22:34

real stuff . Don't drink the fake S

22:36

that these guys are selling , because

22:39

this is what they're doing and trying to , you

22:41

know , remark it to you as something that's

22:43

new or that they're doing better Now

22:46

. We did it first and we're doing it better than anyone else

22:48

. Yeah , absolutely .

22:49

Now what these Nike Nike studio

22:51

also doesn't have and I'll

22:54

admit I am so Such

22:57

a big supporter of the open and

22:59

the games , but we

23:01

have that nobody else has that Nike

23:03

like and that , if done correctly , can tie

23:06

everything together the community , the

23:08

fitness and sport variables

23:10

. You know

23:12

your Nike studio , they're not gonna have that

23:14

, even if they come out , the Nike night , the Nike games

23:16

, it's not gonna be the same system . And

23:19

this is one of the most . This is why reason

23:21

one 107 , why I

23:23

think everyone should be doing the open , affiliate

23:26

owners should be pushing it . It's so unique

23:28

, nobody else has this stuff and it could be

23:30

even better if we get more people involved . And

23:32

that's something that CrossFit affiliate

23:35

owners , if you start to feel threatened by this

23:37

, it's something you can cling to

23:39

that others don't have . Again , you

23:41

have to try and separate yourself . You

23:44

have to try and show consumers

23:46

, your members , perspective members

23:48

, what makes you different

23:51

. And Group

23:53

training to some people , is group training

23:55

Right , whether they're drinking out of the

23:57

rich well , or the poor , well , what

24:00

Sam just talked about , we

24:02

don't . We can't get that message into everyone's

24:04

head . So you have to set yourself apart

24:06

and I think that and the CrossFit journal . Those

24:09

are the two things I know it sounds funny that

24:11

the those two that

24:13

they're huge Assets

24:16

as an affiliate owner and as a

24:18

coach that you have that these Nike

24:20

studios and Nike trainers will

24:22

not have . And If you haven't been

24:24

a reader of the CrossFit journal I'm talking articles

24:27

that were out 15 , 20 years ago you

24:30

could easily lose yourself

24:32

in them and start to fall in love with

24:34

CrossFit all over again and even give

24:36

yourself a broader understanding of what this

24:38

is and what it can be . And If

24:41

you have that knowledge in your head and you support

24:43

the open and you are setting

24:46

yourself on a different level , setting

24:48

yourself up on a different level than a Nike

24:50

training studio that has maybe some bells and whistles

24:52

that you don't have , so again , I think

24:54

that's something an affiliate owner and coach should lean

24:56

into .

24:57

We have Pro , pro

24:59

athletes in the games that

25:02

are unlike any other Fitness

25:04

, anything else in the fitness injury

25:06

industry . True , and we've always talked

25:08

in the past couple years what was our peak ? When

25:10

we had them on ESPN , when we were seeing

25:13

these people , when we had a whole

25:15

sort of . We had momentum

25:18

because one was feeding into the other

25:20

. I Really

25:22

hope CrossFit HQ figures out how

25:24

to , how to work that Nike for

25:26

what they've got . They have a lot of athletes

25:29

and if those athletes on every

25:31

sport golf , football , basketball

25:34

CrossFit start

25:36

pushing this Nike studio which

25:38

I don't know if they're gonna plan on doing

25:40

that , but they could cross pollinate quite a bit

25:42

.

25:42

I'll tell you what all takes is one of those games . Athletes

25:45

so like , open up their own . Yeah , and now they're running CrossFit

25:47

classes . That that would hurt . Like if a

25:49

Noah Olson and Sarah Sigmundsider

25:52

open up Nike training Miami

25:54

. I Don't think he will

25:56

. But you never know , money talks right and

26:00

they're doing CrossFit in that gym . They're just not calling

26:02

it CrossFit . You know they're doing thrusters and pull-ups

26:04

and you know wall balls and handstand

26:06

walks . That hurts . That would be the first

26:08

sign of like , okay , like . This is this

26:11

needs . I'm just saying I think it's smart as an

26:13

affiliate owner to look at this . What are you gonna

26:15

do if that happens ? Let's try to figure that out now

26:17

.

26:17

That would be tough because I would want to go there too . Yeah

26:19

, that would be something I would want to do , and

26:21

absolutely and .

26:22

Nike , if they're , but that's the power of the

26:24

marketing that you're saying yes , why they

26:26

? That's why LeBron James and , yeah

26:29

, you know all these athletes they , they have such

26:31

pull on the market .

26:32

Yeah so if Nike actually decides

26:35

to go all in and starts pulling that stuff out

26:37

, they crossfit . Better watch their trouble . Yeah

26:39

, that's really scary . So again .

26:40

You should start doing things now to combat this . So

26:43

let the conclusion here affiliate

26:45

owners , do you have a price ? I actually

26:47

texted affiliate owner about this article

26:49

when it came out and I

26:52

was like , imagine Nike comes in and tries to buy

26:54

your gym and he goes , how much ? And and

26:58

you know , I'm again , I

27:00

love the line everyone has a price . In some cases

27:02

it's true , some cases it's not , but

27:05

in this one I think everyone has a price . Like it , would

27:07

you sell to Nike if it may ? If they offered

27:09

this to you , could

27:12

you ever see them coming in trying to buy

27:14

like , especially if they had let's pretend

27:16

they get no . Olsen to start endorsing

27:19

this . And Matt Frazier , right , nike

27:22

athlete . Lor Ha Horvath , nike

27:24

athlete . And again , they can still compete in the games

27:26

. Like they don't really have that much allegiance to CrossFit . I don't

27:28

think , of course . So hey , we're just gonna

27:30

put more money in your pocket , own this gym and train

27:33

here and market it for us . You

27:35

know now , if Nike comes into a CrossFit bison

27:37

or CrossFit whatever , wherever you're at , and

27:40

they say , hey , we're gonna offer you this much money , you're

27:42

no longer a CrossFit bison , you're

27:45

now at Nike Training Studio , midland Park

27:47

. That's your identity . We're

27:49

gonna do this , this space . We're gonna do this , but now we

27:52

kind of split ownership with you . You guys

27:54

own 50% , we own 50% , or some sort of agreement

27:56

. Do you have a price on that ? I'm sure

27:58

you do , and I think

28:00

everyone should think about that .

28:02

What is your price ? I'm not telling you A million

28:04

, two million 10 million

28:06

, 10 million Dude , it's less

28:08

than that .

28:10

Yeah , it's less than that . Yo

28:12

, let me look at my upcoming bills . All

28:15

right , $18 .

28:18

A latte plus . No , you

28:20

know , these guys are expanding

28:22

in different ways . Like this is certainly a foray

28:25

. They're experimenting , they're

28:27

going to do some research with this , see

28:29

what goes . But they also have a Nike

28:31

Training Club app . They have home workouts

28:34

. Ooh , there you are the app . I'm telling you

28:36

these guys are approaching it from every

28:38

different vantage point

28:40

.

28:40

You're going to die on that hill ? I do . Did

28:43

you see who else just came out with an app ? Who else came out with

28:45

it ? Comptrain .

28:46

Yes , a new app . Ben Bergeron was talking about

28:48

how awesome this new app is . I am telling

28:50

you that app space is going

28:53

to be the next battleground . Whoever

28:55

dominates that in the fitness

28:57

industry is going to win

28:59

. The next generation

29:02

of who's going to come out on top

29:04

.

29:04

Who's going to be the next crossfit ? The fastest

29:06

growing chain in business history

29:09

.

29:09

For sure , because not only

29:11

do you get a worldwide market

29:13

with an app , but the data

29:15

that you collect from this app will

29:18

drive your bricks and mortar places

29:20

, the revenue that you get from advertising

29:23

the data on every athlete or

29:25

person who's working out Don't get

29:27

me started again on this .

29:29

No , no , I actually down the road

29:31

. I actually would like listening to you talk

29:33

about this . So we'll do an episode on

29:35

the app , but we'll send it to our buddy , don

29:37

Faw , Don Faw .

29:39

So but listen

29:41

, Nike is not dumb . They are

29:43

trying all sorts of different things , whatever

29:45

sticks they're going to run with . They

29:47

just haven't decided right now , I think , what

29:50

to do with this training studio . But

29:52

if they find that it is positive , I think

29:54

they're trying to get data . Yeah , really they are

29:56

. And if it looks promising

29:58

and they start moving , all in this would be

30:00

the 900 pound gorilla that could smush

30:02

us .

30:04

I don't have very great business

30:06

acumen , so you could take my word for grain of salt . I

30:08

think this is something what's going on right now . I think it's

30:11

something you

30:13

know . I think Nike sees what CrossFit is

30:15

. I think Nike sees that CrossFit

30:18

can't hang onto a CEO

30:20

for to save their life . Right now , there

30:23

is as much animosity towards CrossFit

30:26

as there is support . Maybe I shouldn't say that

30:28

there's a lot of animosity towards CrossFit

30:30

with loud talking heads . They are the

30:32

minority , but it's a

30:34

growing trend that it's just constantly

30:36

being killed and crushed by

30:39

a lot of people that have some loud

30:41

voices and some followers . Right

30:44

, this could be

30:46

them setting up for themselves

30:48

at some point , going in for the kill and

30:51

do they buy CrossFit at some point ? Do

30:53

they partner with CrossFit at some point

30:55

? Do they sponsor the games ? Those

30:58

are all possibilities , but

31:00

I think affiliate owners and

31:03

people that work for CrossFit HQ at the

31:05

top this should

31:07

put some urgency into whatever you're trying

31:09

to do , Because they

31:12

are so big and the second a big

31:14

corporation like this gets momentum . You're

31:17

toast and you

31:19

know local affiliates . I don't think you need to be that scared , but

31:22

it's something that you

31:24

know because , again , a lot of these CrossFit communities like

31:26

you're good with or without the CrossFit

31:28

name and a lot of us support it out of loyalty . But

31:31

so I think a lot of you guys are gonna be fine

31:34

, but CrossFit HQ , I'd be a little

31:36

scared . And if you're not , have a strong

31:38

community , you know

31:40

, and you're just kind of like constantly

31:42

going back and forth , ups and downs with the business

31:44

. This is something I think

31:46

you should start putting some attention to and

31:48

, again , just create some urgency in what you're trying to accomplish

31:50

. Tick tock , tick tock . All right , thank you

31:52

guys . See you next week .