Ready to unravel a true game-changer in the fitness industry? This is your chance to get abreast of the implications of Nike's entry into the fitness equipment industry and the new Nike Training Studios. 

We'll be analyzing their brand power and size, and how this might stir up the current market scene. We share our personal perspectives on brand loyalty and investigate how this giant step by Nike could impact us as consumers. With the possibility of Nike sponsoring events, we contemplate how this move might redefine the fitness industry landscape. 

We discuss the significance of trainer credentials, the potential impact on gym schedules and programs and keeping our focus on the fitness industry, we also ponder Nike's venture into the world of CrossFit. 

What are the potential dangers of large corporations stepping into the market and how it might affect affiliates? From the possibility of Nike buying a gym, sponsoring the Games, to the powerful influence of their marketing, we leave no stone unturned. How can CrossFit affiliates be prepared to withstand future competition?

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