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AudioBook: Audible| Kobo| Authors Direct | Google Play | AppleIntroductionThe skilled trades are facing a massive shortage of workers to meet demand. At the same time, digital platforms offer new opportunities for tradespeople to build their brands and recruit more talent. In this timely episode of The Entrepreneur Ethos, hosts Jarie Bolander and Roger Wakefield have an illuminating discussion on how to leverage online media as a tradesperson.

We dive into Roger's fascinating journey from plumbing expert to influential YouTube creator with over 550,000 subscribers. By producing informative and engaging videos, Roger has built a highly loyal audience for his plumbing advice while shining a light on the importance of skilled trades. He provides a blueprint for tradespeople to grow their personal brands digitally. Tune in to learn how Roger took his plumbing business online, keys to creating captivating content, and his empowering mission to inspire the next generation into skilled trades. It’s an essential listen for any aspiring tradesperson or any tradesperson looking to stand out and recruit talent through social media and digital content.

Links

Roger Wakefield on LinkedIn

Roger Wakefile on YouTube

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