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AudioBook: Audible| Kobo| Authors Direct | Google Play | AppleIntroductionWelcome to The Entrepreneur Ethos, where we explore the meaningful values, beliefs, and skills that allow entrepreneurs to drive positive change. In this episode, host Jarie Bolander and guest Chuck Chiodo delve into sales psychology insights for business owners and marketers. Together, we discuss timeless principles of persuasion dating back to Aristotle's rhetorical triangle - ethos, pathos, and logos - and why these concepts still very much apply when making an emotional appeal to modern clients.

Chuck shares guidance around addressing client frustrations and keeping core needs central when making a pitch. He provides perspective on virtual marketing collaboratives as safe spaces for entrepreneurs to exchange transparent feedback devoid of traditional sales pressure. The conversation enlightens on the difficulties entrepreneurs face when collaborating within bigger corporate structures. I hope you gain as much value from listening as we did from exchanging in this engaging dialogue that offers invaluable strategies for entrepreneurs navigating today's complex marketing landscape.

LinksChuck Chiodo on LinkedIn

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