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Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Released Wednesday, 3rd April 2024
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Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Wednesday, 3rd April 2024
Good episode? Give it some love!
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Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. 

Find links to everything mentioned, as well as the full write-up, on Sounds Profitable. 

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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