Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
Released Thursday, 4th April 2024
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Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
Thursday, 4th April 2024
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Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters.
Find links to every article mentioned and the full write-up at Sounds Profitable.com
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Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.Join Podchaser to...
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