In this second nano audiobook, we explore following aspects of the innovaton process:- How does innovation work? - What does it take to generate eXtreme Innovations?- Is it a good sign if people laugh at your idea?- Why is it dangerous to check competition?

Main outcome is that: understanding customers' real needs is the only way to come up with eXtreme Innovations.

I tried to keep it short (even less than 8min this time!), fun, and hopefully inspiring with success stories from Tesla , Dyson , LVMH , and Samsung Electronics 😁

This nano audiobook is best enjoyed with an energy drink ⛽