SH!TIFICATION or the tendency to fix the wrong things! When facing crucial decision-making, many managers tend to fix the wrong things, sh!tifying their products and customer experiences.  In this 8mn nano audio book, we documented 11 typical sentences that could be signs of an ongoing  SH!TIFICATION process :   1 – Nobody will notice it 2 – I prefer it that way 3 – We did it on purpose 4 – We just need to nudge people 5 – It is confidential 6 – We didn't touch anything 7 – We need to innovate 8 – We need to follow the trends 9 – Others do it like that 10 – Everybody seemed ok with it 11 – I wanted to leave my mark.  Enjoy the listening, double-check your teams are fixing the right things, and let us know about your experience.