Welcome to 'SaaS Simplified: all things storytelling.' The show that will fast-track your SaaS learning. Based on the Pareto Principle Principle, what 20% of frameworks, concepts, and stories in the SaaS industry would give you 80% of the overall understanding. I am Michael. Global Sales & Success Lead at Kaleido part of Canva.

In this episode, we will draw learnings from Greek mythology, specifically the Trojan Horse.

After this episode, you will understand how "Selective kindness" can become a part of your repertoire as a sales representative selling software, because "Selective kindness" was applied by the Greeks, or at least it appeared that way to the Trojans when they spotted the wooden horse.

If it appears to be kind, or at least is perceived as kind on the other end, you can also turn business situations around in your favor. And that’s exactly what the Greeks did—they surprised Troy overnight and achieved in a few days what could not be achieved in ten years with brute force.

How does this work in objection handling? Let's jump right into the episode and take a look at the Learnings & Takeaways sheet I have created and put on my website.

If you like the content, please subscribe or leave a review and make sure to connect with me on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠.

For more information head over to ⁠⁠⁠⁠⁠⁠⁠www.feichtner.me⁠⁠⁠⁠⁠⁠⁠ or visit my Patreon page ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/Saassimplified⁠⁠⁠⁠⁠⁠⁠.

Thanks for listening.

// Michael

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